Email marketing is the ultimate marketing approach, yet it turns out even some seasoned marketers only do it for fun, despite they believe the opposite. This is why I have come to the conclusion email marketing is far more than just collecting leads and sending them emails consistently.
This is science we are talking about here, and not just hoping to get traffic to a capture page. Why don’t we start learning it right away…?
Email marketing starts with collecting the emails somehow. The most common practice is using a capture page, which is cool and works… if you know how to make the capture page a bit different from the rest. If you just send people to the regular “get this free e-book” capture page you might not get the most wanted results.
I will tell you right away it’s a misunderstood theory freebies work good for monetizing leads. They might work fine for collecting the leads, yet monetizing them is a whole different game. “Free businessman” as I call people who always look to get everything for free are the worst for business, mainly because business and free just don’t go along.
A nice landing page is this: http://book.wealthmagnate.com/. 27 out of 100 people ether buy the book, or go the blog and subscribe.
Another well working page is empoweredteam.net… you already get the idea. The capture page has to be nice and simple, with a big submit button and a clear reason for people to give their email. And it has to offer them a solution to their problem.
I personally always recommend asking for confirmation. Sometimes I collect all kinds of leads, mainly when I send them to a video. Other than that I always want confirmation, as I don’t like fake emails and people just submitting for no reason. You might wanna read the post I link to up there as well, to find out several major reasons to ask for confirmation.
After collecting the leads comes monetizing them… here is where most marketers suck. And I mean they really don’t get this process.
Why? you would ask… because email marketing is not a collecting leads competition, but a money-making process, and making money includes selling. You have to sell products to your leads… and they have to realize they are in to buy.
People who talk about how they would unsubscribe right away from your list if you send them too many promotional emails are exactly the ones you don’t need on your list… let them unsubscribe right away. You are not running a school here, or a comedy club, but a business… a business includes sales.
If you were a comedian you would probably send them funny movies, yet if you were a business comedian you would send them funny promotional movies instead.
After people buy, you then move them to another list, where you take things to the next level sending them more value, since they are your customers. If they are satisfied with your product, they will always buy again, even if you don’t push it that much.
You have to welcome unsubscribers… they are a very important part of the email marketing process. They are exactly as important as subscribers.
I know a lady in this business who has 19 000 thousand people on her list and makes $700 a month out of them… this is just embarrassing. I make the same out of one. I personally buy everything I like and love people sending me cool things to buy.
When I like something – I buy it, because this is what money is for… to buy. If you are too afraid to sell then move to another niche.
Sequence of the emails
Sending emails regularly will firstly get people used to receiving stuff from you. Regularly is daily, or once every two days. Don’t confuse spam with email marketing, as a lot of poor marketers do. Sending people what they asked for is not spam, but email marketing.
Send emails daily, people already get too many emails… you don’t have to care about that. They can choose what emails to get. Your job is to make money and make your customers happy to buy from you.
This right here is a guide to extremely powerful email marketing campaigns, but let’s talk about opens and clicks in addition to that.
What would make someone open your email? – the email headline of course, nothing more than that. The headline is the most important part of your email… it catches your receiver’s attention and determines whether they would be interested in your thing or not.
A headline like: “learn how to optimize your blog” is not a really good way to go, except when you run some kind of SEO course.
The headline should be something like: “what is the matter with you?” or “got 15 minutes?”
It has to be something emotional, or interacting, or interesting. It is what gets your email opened. Once it is open you have about two or three lines before you lose your reader. If you start with something stupid and boring… that’s it, no click for you.
The first two lines are what will make your reader click the link you want them to. After that comes the body copy – it should be entertaining and emotional. Additionally you have to teach something interesting your reader. And of course you have to link to your offer everywhere inside the email.
You will really know you are good at email marketing once you start getting a sale per every 50 or so people you get on your list…. maybe even less. And if you follow this email marketing formula there is quite a big chance you will do it.
Although email marketing is a bit saturated nowadays, it still works. You just need to do what you just read and of course customize your emails according to your style. Before all you have to make them unique and different from everything out there.
And don’t be scared to sell. This is the main purpose of email marketing, unless you are a non-profit organization, which I believe you are not. There is more to email marketing, which you are welcome to learn here.