Yesterday I was checking my traffic (not that I care that much about statistics, when you do something right, you don’t really need to waste time with statistics) and noticed this article was getting some serious hits…
…maybe cause the title is really cool and just makes you want to read the article (I called it: “4 Vital SEO Facts… Forget Panda, Shmanda Or Whatever), or maybe people love SEO more than anything… either way, I thought It’d be a good idea to write a sequel to let you know about the 5 game killing seo facts.
1 Reaching out to people for links is not going to help that much
A lot of the so called “gurus” teach asking for links, cause they like to lie to people like you so they can have an advantage, and while you do things that don’t produce results, they rank on page one… or they are just plain dumb.
Either way, asking for links won’t take you too far.
I actually get asked to link out quite often and sometimes I do, but it’s just getting ridiculous. SEO heads preach building links manually via contacting people through their sites and everybody is doing it.
People don’t even change the email body, it’s always the same:
I was checking out some of your articles at wealthmagnate.com and found this page: 11 Ways To Become The Most Awesome Guest Blogger Ever
I noticed that you linked to one of my favorite articles: The Ultimate Guide to Guest Blogging
I actually set out to make something similar: How I Built A Top 100 Blog In 12 Months & How You Can Do It Too!
It’s like “The Ultimate Guide to Guest Blogging”, but way more comprehensive in exactly how you can become a top blog.
Would you consider adding a link to it from your page if you think it meets your standards?
Either way, I’ll see you around at wealthmagnate.com!
…and they all want a link from the same article (maybe same few articles), they all use the same scrapping tools, the same emails and find the same things… and get links from the same sites.
I find this a waste of time, not to mention getting links from sites linking out to everything is not going to help that much, might even do exactly the opposite as Google might consider those sites spammers.
I know, I know, there are a gazillion sites online… but I don’t feel like getting into that.
It sure is a way to build links, but it’s not really productive… if you really want to do it, here’s what I consider the only way worth it:
– Hire someone cheap to search sites and talk to people, but teach them what to say… copying and pasting will not do it.
– Followup when you get an answer, and really connect with the guy you’d want a link from (might wanna teach your assistant to do that as well, as it will take a lot of time). Return the favor if you want to get more links or keep those you’ve already built.
2 It’s easier than even to rank without links
Which does not mean it is easy to rank LOL, it’s just a lot easier to rank on page one of Google with no links whatsoever.
The thing is SEO has become about popularity rather than about building millions of links… which is why a few sites rank for almost anything.
First it was all about who could get the most links, then it was all about who could spin the most articles and submit them to as many directories as possible, now it’s about popularity and it will be like this for quite a while since Google are getting better and better at recognizing good, awesome and killer content.
Half of the articles I have on page one are there without any links.
Just search “how to sell by not selling“, or “ninja SEO tools“, or “cheap facebook ppc“, or “cpa marketing” (or pretty much whatever you want, I rank for everything) and you will see me. But it took a while to start ranking without links, it is not easy, I’ve been blogging (almost daily) since mid 2012.
Once you build your authority though, it will become a piece of cake to get to page one… if you write great articles. I get most of my traffic from articles on page one that have no links pointing to them, and it feels gooood LOL.
3 Don’t optimize, entertain… and people will optimize for you
I have to tell you this one fact is rocket science for almost everybody. All SEOs try to find new ways to get links, and backlink as naturally as possible, and they build private networks, work for years to build the best link profiles…
…and it all boils down to writing entertaining content, building the links is the easy part.
What do I mean?
I’ll try to simplify it as much as I can.
When you entertain people, they like you, when they like you, they remember you, when they remember you, they share you and come back for more…. which makes your blog popular, and once it is popular (even if you have a small audience), it becomes almost a piece of cake to rank (when your content is right), since Google know you are right for their page one.
I don’t have the most traffic, I don’t have the most links, but I do have people who love the blog and stay around for years… which makes my blog ten times more profitable than those who get 5 times my traffic.
You can enter your email in that beautiful form to your right now and see how I do that.
Take a look at Wikipedia: they sure have backlinks, but they don’t have to build such to rank… and at the same time they are all over page one.
Try to really understand what I’m saying here, as this is vital stuff and if you get it, you will be very happy you read this.
SEO has been misunderstood for years, mainly because Google were slower at recognizing spam, people thought (and many still do) it was all about perfect site structure and getting links from soundcloud.com or whatever…
…but it’s not really, you still have to show the engines what you write and optimize your speed, but you can’t have an ugly site, 5 pages of thin content and expect to kill the game. You need to be popular and you will rank.
The other day I was reading the next skyscraper technique article (was actually only just scanning it, since there are a ton of all the same articles all over the internet about it), and the guy was telling a story how some other guy had gotten thousands of views and leads with that technique…
…and then they mentioned:
“they promoted the article to their list first”
…and when I checked to see who that guy with the article was, turned out they already had a huge blog, already had a huge list, lots of connections too and could have possibly ranked for anything cause everybody knew who they were, including Google, so you can use the skyscraper technique, yet it is all the same if you don’t use it…
…but I understand why they invented this technique, people just love to be presented the “next big thing that will do it this time”… and they read it with interest.
Maybe I’ll invent something useless soon to just get people to read me… no, sorry, I can’t do that, it’s not me. Will keep blogging my way.
4 Giving away stuff can get you a lot of links FAST…
But searching out blogs and asking for the links in exchange is a pain in the ass and something you just know I would never recommend wasting your time on.
Heard of thomoson.com?
That’s a site that meets givers with bloggers willing to write reviews for the free stuff.
Just register an account, list your giveaway and select the right blogs, that’s it, and you will get links fast. Kudos to the people who put up this site, it’s awesome and I should have thought of it first LOL.
4.5 …so can reviewing products
Write reviews and then head to the owners’ sites and let them know about them.
Most of them will always be thankful, and will give you a link plus a share and/or a like. It works well, plus if you review nice products, you could make money too.
5 Meta descriptions are a big deal
Don’t just use your first sentence, make your meta description as clickable as possible, just like your titles. Install WP seo and rewrite the whole thing to make it as appealing as possible.
Searchers read them and they are major important for SEO, because the more clicks you get, the more you’ll stay on page one.
Thanks for reading and let me know if you liked this article… and stay awesome!