Decided to write this article cause I know you think most marketers are full of shit, even if you don’t think that, they still are full of shit… and because Seth Godin wrote a pretty awesome book and I think you should read it, but you can pass, this article will do.
Here’s the link to that book:
I’ll talk about Tony Robbins’s marketing campaign again, cause he’s the perfect example.
He was a normal guy and then a group of liars, scratch that – storytellers started pushing him as a life coach, since the personal development niche is huge, and he suddenly became the world’s most awesome fella…
…and I wouldn’t have given him as an example if I hadn’t heard the famous:
“well, there is nothing true about that, but it’s perfect”
…from his marketing campaign.
It’s a weird world of marketing we live in… the more you lie, damn I keep doing this – the more you tell stories, the more people like you and the more you sell…
…and those stories don’t even have to be true, as a matter of fact, they are rarely true because:
“truth is like poetry… and people fucking hate poetry”
This is another quote from The Big Short… just watched the movie the other day and it was solid gold, if you want to learn about financial markets and how they work, you should watch it.
So people don’t like the truth, they like to hear what makes them comfortable, marketers lie to make sales and everybody is happy… except me, I hate lying and hearing stories, but it doesn’t matter…
Just watched a sales video the other day and the guy said:
“a few years ago I stumbled upon a video just like this one, and I pulled my credit card and took massive action, I advise you do the same”
…or something like that, but I knew the guy, I knew they had been struggling for years until they started lying the crap out of everything to make money online, cause it’s easy online. I laughed a bit, thought about the mess marketing has become again and was like:
“well, since people like to hear this crap, good for the guy, he will make a ton of sales”
Again, I don’t like it and don’t do it, but as long as people want to be told fairy tales, they will work.
I’ve been targeting the reasonable people, the entrepreneurs like you since the day I started this blog, cause I like to be surrounded by smart people, and I don’t really care how much this approach sells… I care about you, and believe this is the way.
Let me know if you liked this article and stay awesome.