Bing pay per click is like Google adwords only cheaper… or maybe I should say – the better substitute.
I want you to take a look at this pic:
Data source: http://www.ebizmba.com/
What does that tell you?
People use Bing too, I started checking my real traffic more often, because I’ve been deep into updating my old articles, and noticed more and more people have been coming to my site from Bing.
I’m not a huge fan of Micrsoft, and I think you can understand why, yet we have to leave our emotions aside here, because PPC is pretty awesome when the price is right.
I know Google still gets more traffic, but who cares?
It’s the price that matters when it comes to paid marketing… and I personally have not seen any difference in the quality of traffic.
So which is better, Google or Bing?
1 Bing traffic is the same quality (and even better some times, you will see why in a sec.) only cheaper because of the “second” status it has.
2 Less marketers use it
…which explains why it’s traffic might be better.
Fewer marketers equals less spam, which means more ad clicks and better traffic. It also means less competition to boost the price.
3 People trust Bing ads
Less spam means more trust. More trust means again – better traffic.
1 Has a lot more traffic
…which means will deliver more clicks, and that means one will get the same amount of quality traffic like Bing, plus more not so quality. For some that is the better way to go, and most often these some are huge companies with huge advertising budgets, or people who know how to sell… for marketers Bing might be the better option.
2 Delivers better first page results
Google are geniuses, I admit it… I tried using Bing several times and to tell you the truth I just could’t get the best experience. I’d prefer Google any day… yet most people browsing the net are not that experienced to tell the difference, they need close enough results and Bing’s are just that.
3 More advertisers use it
That makes the prices a little too high, and ads approval a little more difficult, which to tell you the truth is a pain in the ass.
So which is better?
What shall I tell you?
I really can’t say one is better than the other. I use both and make money, yet I used Bing exclusively in the beginning when I had no money.
I think if you are on a tight budget you can start with Bing just fine… and it is also better for CPA, as the traffic is much cheaper.
Both – Google and Bing are awesome for fast results, though, as PPC is the way to go if you want to make money now.
Read this if you want to get cheap search traffic from either of them:
let me know if you liked this article and stay awesome.