Have you heard the saying: “Paid marketing is the best when the price is right”?
I have no idea who said that, yet I know it is very true. Although sometimes when the price is higher, the results might be a better, I still think Google charges a bit too much, plus those days when you could not care what you paid for clicks on Adwords because of the awesome results are way beyond.
The internet is crowded with affiliate marketers and basically people trying to sell, leading to poorer results when advertising, which is why the price per click should be even more right… if you know what I mean.
No problem, there is a search engine marketers for no reason don’t like that much and it is called Bing. Bing ads are the way to go if you are looking to get search traffic cheaper than Google’s that gets the same results, if not better.
Well, if you read any of the big blogs they will say Google has more traffic, therefore will delver more clicks…
…which is kinda dumb to say and only shows these people quote any dry statistics given by a fallen marketer from the 20’s… LOL, kidding… Google has more traffic for sure, yet no one cares about that as this is PPC – you pay when you get a click.. and yes, those statistics are pretty shallow…. wasn’t kidding about them.
I wrote an article a while ago talking a bout Bing being awesome which I recommend you read before moving on:
Not only is Bing the better option than Google when it comes to price and possibly results, but Bing is now a part of a major joint venture search engine made of Facebook, Yahoo and Bing itself. You knew about yahoo already, but yeah – Facebook is in as well.
Try using Facebook’s search engine and you will see what I mean. So you should know Bing is huge and the clicks are always somewhere around a dollar cheaper.
Facebook is not using Bing to display search results any more. You can use their search engine to search for posts right within Facebook, I guess I should have seen that coming.
I have done many campaigns and personally like Bing better for fast cash. My results though are good mainly because I know how to sell, yet that Bing traffic has saved me a lot of money… and also made me a lot of money.
Don’t get me wrong, Google is a nice ways to get direct traffic, but Bing might be a better option, at least it is for me.
This is the reason I decided to write this post – so you could get to know what’s what a bit better. A lead out of Bing costs me about a dollar (this is the worst case, sometimes I pay 5 bucks for 50 leads), while Google leads are twice as much. Those are of course average prices, they could vary, however you see the big difference in price. Google’s traffic converts more since it is more, yet Bing could get you the best ROI at the end of the day and can be way better for CPA marketing.
Some of Bing’s traffic is not that quality, mainly the traffic from their partners, but it compensates with cheap price…
…the only place you could get traffic that cheap is Facebook, but it is social traffic and is not that quality as search such.
So Bing PPC is basically Google PPC, but cheaper. When you do the maths at the end of the day, you see you get waaaay better ROI when the traffic comes from Bing… yet that’s the end of the day results, Google might be better in the long run.
I had a person who had stayed on my list for two years before they purchased a $1k product.
Adwords is fine for fast results too, yet I recommend Bing for people who are on a tight marketing budget. Or may be you should stat with Facebook’s two cent clicks first. Your choice and I hope this article helped you decide better.
Let me know if you liked this article and stay awesome.
Image credit: http://advertise.bingads.microsoft.com/