Since I already wrote possibly the most awesome article how to get dirt cheap Facebook traffic (not saying it to brag, I’m just proud I deliver awesomeness) and since I got a ton of emails from people wanting to know how to get cheap search PPC traffic as well, I decided it’s time to let you know how to do it.
For the purpose you have to run Bing ads, or use a search engine like 7search, or run Google display ads. Banners don’t work that well nowadays though and might not be the best option, however let me tell you how to optimize your display network campaigns for lower CPC (I know I didn’t have to, but for those who don’t know – CPC stands for cost per click).
1 Open Google AdWords and create a new ‘display network only’ campaign.
Give it a name, select all features, countries and territories, then choose English as the targeting language, manually bid for clicks (you will set up the bid on the next page), set a budget of about $10, or whatever you are comfortable with, and don’t play that much with the enhanced CPC, or the conversions optimizer, or all the other features… you don’t need them unless you are willing to spend more money on your advertising.
The advanced options to add a location or a phone number, or to set ad dates and the like are there, yet try to keep it as simple as possible. Don’t complicate things, you want cheap traffic and that’s it, and you are about to see how you will get it right now…
2 After you save your settings you have to create an ad group and this is where it gets interesting.
Place a bid of $0.02 cents a click (you can play with the bidding and see what works best), then choose display keywords as a targeting method. Enter 1 000 to 2 000 keywords (you can enter more or less, but you have to type in a lot of them, will tell you why later).
let’s say your keyword is online marketing, go to Google keyword tool (they renamed it keyword planner, but I like the old name better), enter you keyword and let the tool give you related suggestions. Then download them as a CSV or whatever file you want (there is a download button above the list of keywords the tool displays).
There is also a find related keywords option when entering your ad group keywords, you can use it as well, although it gives you just a few. You choose how to find relevant keywords, the important thing is to enter a lot of them and this is the place I tell you why.
The more keywords you enter, the more sites will display your ads, some of them will be less relevant which is not a bad thing at all, as such sites will deliver very cheap traffic… if you enter only a few keywords, Google will only display your ads on highly relevant sites which will cost a lot, but this is not a guarantee those sites will deliver better traffic.
Banner traffic is not like search such, although most times people visit a site after searching for something. They go to the site and if a banner is positioned right, they click it, there are a lot of poorly designed sites that Google would think are quality. And when we talk about banners you have to mainly concentrate on site and ad design. You can only take care of your ads’ design though, so you have to show your ads on as many sites as possible, whatever they are, to get as many clicks as possible.
And you should know by now the better CTR you have, the cheaper your clicks would be. You don’t have to think too much here, just go run your ads and get that cheap traffic.
3 Create 15 (maybe more) ads with all possible dimensions (they are about 15).
You have a link to see the image sizes right below each ad you create, but here you go: image ad dimensions.
Make awesome looking banners that would get more clicks, the best option is to pay someone to create your designs as they are vital, but you can also use a designing tool like Canva which is pretty cool and lets you create beautiful designs for free.
That’s how you get cheap Google traffic, however if you want cheap search listings, you have to head to Bing. Bing is huge too, although every experienced searcher prefers Google.
There are a lot of inexperienced searchers though, and you can get them all for very cheap. The fact they are not power users don’t make them less quality traffic. Sometimes I use Bing too and find what I need. My point is Bing will get you a lot of cheap quality traffic. It works pretty easy, just open an account, prepare interesting titles and copy for you ads and play with the options until you get a price that satisfies you.
If you wanna learn how to write killer copy and sell like a beast, use the form to your right and follow my emails. You can also go read the ‘Bing ads hacked‘ article I wrote to learn more about that cheap search traffic.
And if you want even cheaper search PPC traffic, you need to use a search engine like 7 search. Although their traffic is not that good, it’s fine for CPA’s and stuff, go read this article to see how it works: https://wealthmagnate.com/cpa-marketing/
Thanks for reading, you are awesome. 🙂