Content Syndication: The Simple, Underestimated Marketing Strategy That Rocks

Content syndication kicks ass.

It is the one marketing strategy that is easy, cheap and very efficient all at once… and it helps your SEO big time.

What is “Content Syndication”?

Syndicate is a fancy way of saying share. It works is like this :

You publish your content on your blog, then you take the title and a few snippets of the body and publish them on another site with a link back to the original.

Where to syndicate your content

– Social Networks
– Social Bookmarking sites
– Blogging Platforms
– Social Sites
– Document Sharing sites
– Press Release sites
– Video Sites

How content syndication works

A few years ago you could automate the process using tools and get thousands of links, yet It’s not a good idea any more.

Me, I’ve never been a huge fan of automation… actually I have, but not the kind that turns you into a robot.

1 The first thing you should do (and it doesn’t matter whether you are just starting out, or you have been online for 10 years) is to create your own social syndication network. What this means is simply open accounts on as many networks as you can, starting with Google Plus, Facebook, Twitter, Pinterest, You Tube, My Space and so on (the more accounts you create, the better, though you should not go crazy about the number, the popular ones are enough) and then link to each other to make a personal network of social networks.

2 Write a crazy cool article and publish it on your blog

3 Wait a few days until Google index it

I made a huge mistake when I wrote my first few articles… I didn’t wait for the articles to get indexed, I thought Google would know which they were, and they may have known, but sometimes I found my original articles below the syndicated such in search.

Wait a few days and then start syndicating unless you have an authoritative blog, if so, Google would always be able to tell the difference.

4 Start syndicating

But don’t just start opening tabs and rushing to share the article on as many sites as possible, that might not get you too great results… hire a VA (virtual assistant) instead and let them do all the sharing and interacting.

Let them convert the article into a PDF, video, podcast, press release etc.

If you try to do all that by yourself you will burn out fast, because syndication takes time and you need to be patient to see results… and if you do everything by yourself it will be pretty impossible to be patient.

I still get benefits from articles I shared years ago, the other day while checking my real time traffic I saw a few people had followed a link from a bookmarking site I’d forgotten even existed. I went to check out the site and it turned out a few people had been constantly visiting my site each month for the past several years through the link in that shared snippet of the article…

what if you had a few hundred article all over the internet?

that’s right, you’d get a ton of traffic… just be patient, might take quite a while to get visitors from syndication.

For fast results you have to go with paid marketing.

let me know if you liked this article and stay awesome.