All about the list baby, all about the list… or is it?
Well, yes and no.
Yes, you should build a list.
And no, it won’t make you money if you don’t know how to write emails that sell.
Converting those leads into sales is what really matters, and I decided to spill the beans with these email marketing tips:
1 Do NOT give a fuck about unsubscribes
Look, email marketing is not about list volume, it’s about list quality… unless you are a solo ad vendor, then you will obviously need volumes.
I’m assuming you are not, though if you want to run a solo ad business, you can buy lists and promote your service, here’s how to promote it:
If not in the solo ad business, but even if you are, you should build a quality list, and the way to do that is clean ups every once in a while. You don’t need people sleeping on your lists for years… not only should you welcome their unsubscribing (on their own) but also remind them to unsubscribe every now and then.
Once you build a huge list, you will get what I’m saying. Until then, just take my word.
2 Sending sequence
There is a lot of bullshit information about how often one should send email followups… some people say you should email once a week, or Monday and Tuesday, some have weird schedules that make them 5 bucks a month… and I wrote the perfect article to save your ass, cause they are all dumb dumbs.
Why the fuck would you send out emails only once or twice a week?
Send emails to make the sale, as many and as often as it takes, let the wussies unsubscribe, they will be wussies even if you send once a year, just go read the article:
3 Email Structure
You have to write emotion triggering emails, and you have to write them narrow and in chunks.
…but no one will open them unless their titles are awesome like this:
“I saw this… and got a boner”
“The Top 5 money laws nobody knows”
“Traffic transformation (extremely powerful)”
“I’m mad at you”
“name, the next big thing” (borrowed this one from a friend of mine)
Use the form to your right and follow my emails to learn how to write crazy emails with crazy titles.
Your titles open the emails, and the first two paragraphs get your readers interested, if they are boring, you’ve lost… the sales pitch comes after those two paragraphs, but not the regular:
“I have something super duper awesome for you”
…no, this is way too rookie, you should learn how to sell by not selling.
Left the best tip for last:
People are afraid of rejection, which is why they send weird emails, you should know rejection is a part of the game… you can’t please the whole world, don’t try to, sell instead and make money.
I’ll wrap it up with:
“traffic gets you leads, communication makes you money”
It’s not the smartest saying, but it’s pretty solid.
Let me know if you liked this article and stay awesome.