Google just rolled out several new updates with weird names that would probably give a few headaches… and they would not stop, as this is the only way to keep search clean and get more people to do Google PPC.
The moment too many SEOs start doing all the same shit to rank, Google reacts no matter what it is…
…so instead of trying to work Google, or trying the latest backlinking method that will keep you on page one for a day, you better smarten up and start considering SEO a real business, instead of a fast and free way to get tons of visitors from search.
What do I mean?
You can’t put up a 5 page site, shoot a million links to it and expect anything serious. You still need links, lots of links, but you also need the following:
Cool domain name (skip this if you already have one).
How is that relevant to surviving Google’s updates, you ask?
It is indirectly related. You might not see the importance right now, but believe me, if you want a huge company branding is major important, if you are only after a few affiliate sales, maybe not, if you want a real business though, it is…
…here are several reasons why:
– first of all you should already know Google don’t care how exact you domain matches your keyword. They care about your authority, which you build firstly by getting people to remember and like your name.
– your domain name is your BUSINESS name. People would recognize you by that. You have to make it short and sweet. If you can not invest in the exact name you are after, then at least get creative and come up with something cool.
– Long and ugly domains never get remembered
– tricky domain names, meaning such containing multiple Ss, Zs, numbers, or any signs that make them look closer to the name you want, look really unprofessional, cheap and ugly.
– when your name is awesome, it will get people to visit you more often and like you, which will lead to higher authority with time…
…think about that for a sec:
would you name your child something cool, or something that matches a certain criteria?
You have to make people remember you.
linking your posts to each other will result in a huge network of links that will show Google your site is huge. I just started updating my old articles and a number of them moved up in search almost instantly, read this to learn more about it:
One thing is certain – you have to do it a lot. Not only does it get people to spend more time on your blog, which is something Google have been measuring a lot more strictly lately, but also shows Google your site is not just one of those ‘content farm’ sites built for the sole reason of linking…
…Google penalize such sites, just like they did with the crappy article directories and some blog networks.
Instead of targeting keywords for each post, write your content naturally
You have to do your keyword research, yet you can not expect to have 1,000 posts all targeting specific keywords and be liked by Google. When you do this, it’s obvious your only goal is to be on page one, and not to write awesome content that would help people if it was on the first page of Google.
You can publish extremely keyword targeted posts every once in a while, just don’t do it with every post.
Write long articles
Although I’m not a huge fan of long articles, they can be pretty valuable for numerous reasons you can read about here:
Not all long articles are valuable though, a lot of people only chase word count and write nothing saying articles, interestingly people like them too…
…and blog owners link to them a lot more, as they are considered trendy.
User experience is vital
As I already mentioned above Google now measure time spent on your site as well as likes, shares, comments and everything that gives them proof you are famous, more strict than ever.
The better your user experience, the more you will rank in Google.
What is great user experience?
-Simple and optimized theme (or design)
-Crazy awesome content
-Comment system that lets people give an opinion and not just get a link.
When people comment just for the link, most times they write stupid shit just for that link.
You need to start conversations to increase traffic as well as improve user experience… I don’t care that much about comments as I’ve optimized the site for leads mostly, plus I have money and don’t care, you need those conversations though… especially when starting out.
I’ve set up a page with the tools you need:
Backlinking is still the name of the game and the new old school way to build those links is diversifying…
…you need all types of links, from conventional backlinks (PDF sites, wikis, blog comments, forum profiles, web 2.0s, directories etc) to high PR backlinks from .EDU sites, authority blogs and such.
Link building is not difficult, but expensive. That’s reality… and the reason you need all types of links is because you have to make the whole process of building links as natural as possible. Although high PR relevant backlinks are ideal for SEO, you still have to get low quality backlinks as well.
Imagine what Google would think when they notice all your backlinks are highly authoritative and not one comes from a forum, or a comment…
…that’s right, they will know something is up… and they will act on it. That’s why I keep saying mass submission tools still work and will always do, when you know how to use them of course.
A tool like Senuke could get you numerous conventional links with just a push of a few buttons. Of course you can not mass submit like crazy and expect miracles… no, you have to mix high PR links with conventional such, making the whole process not looking like you are trying to manipulate the engine.
read this article to learn how to build links fast, easy, but not cheap:
Publish content regularly
Although you’ve probably already heard you have to publish regularly, I just had to add this step as it is one of the most important if you want to get through all Google updates and make your blog kick ass.
You have to publish at least once a week to make Google notice you are serious and possibly an authority. They don’t like static sites and would not give you credit if you set yours and forget about it.
You have to read this post:
…to learn how to blog often and this one:
…to become a turbo blogger.
Although all social networks are important, I will only concentrate on the science of Facebook marketing and engagement, because if you manage to build an audience on Facebook you will not have to worry about social media marketing that much.
Google wants to see popularity, as there are too many sites online already, and they measure social presence to really know which are the right for their page one.
Read this article to see how to get more likes and shares:
let’s sum up and see why surviving Google updates is easy when you develop a real business online, and not just a trick to make 5 bucks. What you just read basically means to stop looking for the short cut and invest time and money in your business…
…and most importantly – do what you love.
let me know if you liked this article and stay awesome.