Hey, what’s going on?
let me welcome you to the article that is going to transform you.
You ready?
Awesome.
Here we go.
You most likely know by now everything online happens because of marketing, so I’ll teach you how to promote, make as many sales as you want and build the business you deserve.
By the way, I’ve been asked quite a few times why I reveal so much with my articles when I could sell this info (let’s face it, most people blog just for the traffic), and the answer is I really believe blogging should be about saying something that matters and not just about ranking on page one, or because Google love blogs, although these are important factors as well.
I needed it, the bragging I mean LOL, now let’s start with the essence, I will make this article a list for you to make it easier to absorb.
1 Emotions
Learn to control your emotions… your potential customers’ too.
It’s called emotional intelligence and it’s even more important than intelligence itself.
Marketing is all about emotions! We buy based on emotion and justify with logic.
And when I say that, I don’t mean the regular building long term customer connections common talks, I’m talking about leading your customers the way you want them to go.
What do I mean?
Isn’t that too harsh?
No it’s not too harsh, and I mean most times people don’t know what they want and when they do, they don’t know they need the opposite.
What?
Yah, when you’ve been around long enough you’ll get me.
The best way to show you what I mean is to give you an example with the home business industry.
Everybody wants to make money from home fast (you want it too, that’s totally normal), they don’t care about reality that much, they don’t care how business works, they don’t care how entrepreneurship works, they just want to start making 10,000 a month. Which is the reason all products in the industry promise you will make that happen very fast.
And I can’t say whether that’s bad or good, I can say that’s just how it works, and if you are in this industry you have to adopt this kind of marketing to make sales.
It takes a lot of brains to handle the truth and the masses don’t have, which is why you have to tell them what they feel comfortable with, to sell.
I know it sounds a bit harsh, yet you know I’m a truth guy.
Those who know what they want and it’s the right thing for them (LOL) still buy based on emotion, whether it’s good or bad. This is why every product is backed up by a story, facts bore, stories sell.
I’ll give you another example:
Facebook – it has quite a nice story how Mark programmed the platform and released it out of his dorm and sprinkled some fairy dust and made billions…
…if you want to read it, or watch the movie, here it is, of course the story is awesome, although there are thousands of other factors that grew Facebook to what it is now.
The point is everything has a story behind it to pump the sales, because the best way to control emotions is storytelling.
That amazing dorm room story made Facebook popular even where there is no internet.
Now let me tell you a story… catch your attention?
Unfortunately, this will become a pretty long post with a story in it, you can read my book (if you want a story almost impossible to believe… that will make you rich. Fuck yes!).
Enough about emotions and controlling them, or as I call it – Mindf…ing, you already know that’s what matters the most in marketing land, let’s head to number two.
2 Acting
That’s right, you don’t need the latest keyword tool, or the best analytics software, or to read all the blogs out there, you need acting.
You can get the tools if you want to, although the only analytics tool I recommend is your bank account (the more money in it, the better your business is going), but you should really concentrate on acting.
Like it or not, online marketing is all about shooting videos, talking, friending, storytelling, creating content of any types… it’s not about being a professor, or having all the latest tools, or being the best site builder or html coder.
No, it’s not about that, it’s about acting.
You will need a cool blogging platform whatever you are into. You can use wordpress, it’s actually good for everything, and to make your blog a selling machine, use the form to your right and I’ll show you what plugins you need, what design converts best, what buttons you should use, basically how to create an extraordinary blog with little to no money.
You should always “make everything as simple as possible, but not simpler” – a quote by Albert Einstein, and your blog will be a beast.
4 Awesome plus middling content on the blog
The awesome content is obvious, and why you have to publish middling content as well is explained in the post you will go to after you click the link above.
Paid marketing is the only way to go these days. In the beginning it was all about SEO, then it became more expensive than PPC and is now an additional marketing method (at least that’s what you should consider it, since it will probably cost you more then paid marketing of any kind).
SEO is still mandatory though, it’s just that it requires more money and skill and is something to consider adding to your marketing when you already have a business going.
Anyway, after SEO came social media, people started creating pages and groups, viral posts and videos were as easy as adding 2+2, basically it was a game to promote… then it got saturated too, there is a lot of everything nowadays, leading to less effective social media…
…which is why I said paid marketing is the only way to go. If you don’t have money to invest in ads, it might take you forever to build a business online.
Let me know if you liked this article and stay awesome.
Vladi
