Have you heard the phrase: “sell by not selling“?
That’s what you should work on, and not getting traffic, traffic is easy. The majority of marketers only care about traffic but can’t sell, which is why they don’t make money.
And since every second article teaches how to get traffic, I decided to talk about the essence of marketing – selling.
This article will be crazy valuable to you if you get it, quit the distractions and read closely.
You know, the reason my posts are that open, revealing and straight to the point is I’ve realized the moment you start giving, you start receiving, plus helping is cool and fun. Most online entrepreneurs are scared to reveal what they know, because they are afraid to give it away for free.
That’s why most articles are pure crap and you have to read through 900 words (mostly meant to rank the post and increase spent time on the site) to get to the meat.
I’m not like that and will jump straight to how selling works
1 Don’t be afraid to sell
Be direct, be proud, believe in your product, you need to get comfortable with selling. Don’t believe those fake gurus who say people don’t like salesmen. People will love you when you give them the right solution to their problems… and make it the right way.
You will recognize a good seller by the first few emails you get from them. If they recommend their offer in non promotional way, yet at the same time are not afraid to sell (the email copy always shows) then this person knows how to sell…
…get on my list using the form to your right, follow my emails and learn how to sell, cause selling makes you money.
When you combine the right marketing with selling, you become rich as me 🙂
To really get comfortable with selling, you have to understand rejection is just a part of the game… you can’t please everybody and you don’t have to.
The reason so many people suck at selling is because they are terrified of rejection, so they choose to pitch people indirectly and hope nobody will get mad at them, that’s why they have weird email sequences, write long posts not saying anything and shit like that.
You don’t want to be one of those people, because that will not help you make sales… do the best you can to please as many people as you can, yet don’t try to get everybody to like you. If you do, you will struggle, just because it is impossible to be liked by everybody.
2 Sell by not selling
Again, you have to learn to get people to want your product, to make them come to you, and not follow them around to sell.
You can use blogging to build your authority, so you can expose your offer to them. It is slow and takes a lot of hard work, yet at the end it might turn out to be your best asset… you can write a book, or maybe become famous on social media.
Paid marketing gives instant results, yet it takes upfront money and might be a bit pricey. SEO will get you business forever, but it’s also pricey… and not free as it is considered.
First you become famous and then you choose the most appropriate method of promotion so you could start selling.
We’ve reached the most important part of this article, it you get the next few paragraphs, you are rich.
3 Lead with benefits rather than with features
Show people why they have to be a part of whatever you have for them. The essence of selling is to give your visitors the best solution to their problem, but more importantly to get them to see the benefits and not the features.
Feature:
We have 100,000 thousand customers who use our antivirus software.
Benefit:
You will always be safe using our software just like 100,000 of our customers are.
How to make more sales
What really works in the long term is building an emotional relationship with your customers. You have to make them feel good they know you. You have to make them feel good they buy from you.
The way to do this is psychology marketing.
What the f… is that? LOL
One sentence – Facts bore, stories sell.
How to make even more sales
Have you heard the saying: “money is in the upsell”?
Heck yeah it is.
Upselling makes the big bucks. You need to have a low-cost front end deal, and then as many upsells as you want. This is the way to awesome selling and really making money.
As you can see, selling is a science and the main reason most people don’t make a lot of money online is because they concentrate on traffic only, yet they never learn selling.
Of course there is a lot more to know about selling which you can learn after you submit your email in the footer form. Do it now, you will be thankful to yourself later.
let me know if you liked this article and stay awesome.
Vladi
