Take a look at my name.
You probably prejudge me because I’m not a native English speaker… maybe you don’t, but most do, it’s our human nature, just like I prejudge African people or other known spamming the crap out of the internet countries.
It’s not like I want to, and am doing my best not to, but we are programmed to be like that.
When I started online, I quickly realized the fact that I had made a few millions, before getting into internet marketing, did not mean a thing. No one cared, I had zero credibility, no one was buying anything from me, even though I was blogging, promoting and, you know, doing everything as I was told to… I guess I was listening to the wrong guy LOL.
I had to become an authority and I had to step up my A game since it was twice as hard for me.
Here’s what I did (and still do):
1 I spent about two years learning anything I could about Internet Marketing
I realized you can’t succeed in anything without knowing your expertise. I was (and still am) more of an entrepreneur than a marketer. I knew how to build companies, expand businesses, find money to start, hire the right people etc, yet I knew nothing about marketing.
I still remember how I blindly believed everything I saw on the internet, cause I did not know marketing was pretty much bending the truth to the point it’s almost a lie, but not really LOL (most just bend the truth, though).
I was trying to make it in a niche that was so far away from my nature (I really like the truth as you can see from my style of writing), I had to learn marketing in order to become an authority… plus, I had no other options since I had lost everything and had only a few bucks to put up a site and try to make it via affiliate marketing…
…not only did I do that but I found a way (my way) to promote honestly… and I’m really glad all that happened, cause you can’t build a company if you don’t understand marketing (maybe that’s why I lost my first company along with a lot of money).
See, some people, they have it in them, I know a lot of people like that, but I had to learn everything from scratch, and it took me hell a lot of time… and I’m still learning.
You might be like: “how is that becoming an authority instantly”, but wait for it, here comes number two (not that number two LOL)
2 Write a book
Nothing works better for positioning as an expert than a book.
When you hear author, you automatically assume they are an authority.
You are good at something, write a book about it, you don’t have to necessarily write about internet marketing or making money.
Actually, you can write about whatever you want, as long as you can tell stories, cause books are all about stories… people don’t like facts and tutorials, they like stories, just take a look at the best sellers on Amazon and you will see what I mean.
I’m still writing mine as it takes a lot of time since I’m writing something like an autobiography and want it to be perfect, enter your email in the form to your right and I’ll send it to you when I’m done.
It’s been almost a month since I published my book, you can use the form to your right (below the article on mobile) to get the first three chapters for free.
3 Build a killer site
I’ve actually set up a page with what you need so you don’t have to go through all the mishaps I had to, and I just published an article the other day that will tell you how to build that killer site.
I think that should be enough, but if you need more info, you know what to do: enter your email in the form to your right and I’ll tell you more about getting traffic and leads.
4 Become a speaker
That’s actually a lot easier than you probably think. It sure sounds like you have to be some kind of a special guru to be a speaker, but you really don’t.
All you have to do is place a banner in your sidebar that goes something like this: “hire me as a speaker” with your picture and link it to a page where you explain how much you charge and stuff.
I might do this myself, cause it works like magic, though I don’t like events that much… I can charge some ridiculous amount so people get scared to hire me LOL, and just use the banner for marketing… like most do.
You can do that too if you don’t want to speak, and just want to become an authority instantly.
5 Get some of the big dogs to position you
That’s the tactic most marketers online choose, cause it’s the easiest and works faster than anything else since you’d be leveraging popular people’s audiences.
You have two options here:
1 Pay someone like me to do it for you
2 Get in a MLM and get your sponsor to position you. MLMs attract only the gullible and weak though, so I don’t know if that would be the right target market for you, but this method works well.
How do you think all those “leaders” you see flying around the internet became such?
That’s right, they all jump from company to company positioning each other as experts… and the truth is they know no more than you, yet people think they are something else.
If someone famous says you are an authority, people automatically, without even thinking, assume you are such.
I have to finish here and go workout, but if you need more, you can use the form below and I’ll send you my secret weapon right away.
Let me know if you liked this article and stay AWESOME!