Look, it doesn’t take that long to become an authority online and make a bunch of money… opposed to what you have probably heard, or read, all it takes is a well done product launch.
It takes forever for most people because they choose to blog or create sites, or anything barely related to making sales, blogging is awesome but slow, so is a bunch of other stuff, a product launch could turn you into a successful marketer instantly…
…and it works even if you have never promoted anything online before, it is so easy I don’t get why people choose jobs instead of doing this… I guess some just love working for somebody else.
Since you are not one of them (or are trying to make the shift), and I’d love to see you become huge online I’ll tell you everything you need to know to do the perfect product launch and become a badass.
The first and most important thing to understand is your product doesn’t matter that much, I know I know, what I just said sounds horrible, but it is what it is… as a matter of fact most products on the marketplace are totally useless, yet get plenty of sales (not thrilled about that either).
Just the other day I saw another Facebook dark posts marketing course (looks like everybody is a Facebook marketing expert now) that is currently being sold for 200 bucks, I haven’t checked it out yet cause I don’t have the time and know there will be nothing in there to surprise me, but I can tell you there is nothing that special you need to know about dark posts that costs that much…
…dark posts are basically ads you can target multiple audiences with, without publishing them all on your page news feed, they were introduced by FB a few years ago to make your advertising more targeted.
Just log in to the Power Editor, click manage pages, create your post ads as unpublished posts and they will become dark posts, everything else is just like running normal FB ads: write clickable titles, split test, target well, post cool images, optimize bids etc. That’s it, you owe me 50 bucks for the tutorial LOL.
I’ll write a separate article about dark posts some of the next days, get on my list if you want and I’ll send it when I’m done.
So, this guy created a course about dark posts and sells it for 200 bucks cause he mind-fucks people the course is the key to Facebook paid marketing, it is nothing new, nothing special, yet people buy the course…
…and that’s good marketing so kudos to that guy.
I’m telling you this to get me your product doesn’t matter that much, how you present it matters more.
I can create a traffic tutorial in an hour and sell thousands, and it takes some people a year to launch a product and sell less… I’m not saying you should sell crap, I’m saying the marketplace has reached a point marketing is everything…
…here’s what to do once you’ve created your traffic generation product or whatever you’d be selling (I’m suggesting a traffic tutorial since everybody wants traffic and they sell like crazy):
1 Set a launch date
Get the launch effect theme (a theme specially made for launches, like that title says, integrates with everything and is crazy awesome, and it’s free now, used to be paid), put up a site, set the timer to 30 days (or whatever you are comfortable with) and start sending traffic to it.
2 Get others to promote the launch (not the product)
You can do that with the Launch effect theme too, it has a built in affiliate platform – each time someone subscribes, the system generates a unique link they can share and earn whatever you’d be willing to give them…
…this way, you are not only getting potential customers, but affiliates too. You can see the theme in action here: http://empoweredteam.net/, just enter your email and you’ll be given a link and social sharing buttons to spread the word… I give people a dollar for every lead they send me, but you can offer more or less depending on what you want to achieve.
I used to pay a lot of money for launches before I stumbled upon this theme, as it is not easy to set up and track everything just like these guys have made it with launch effect, I was even a bit surprised how well it worked… anyway you can hire people to code your launch site and affiliate platform if you want, all up to you.
3 Get others to promote your product
The easiest way to do that is go log in (or create an account at) JVzoo. List your product and contact them to ask what it would cost you to keep your product in the top seller charts for a few weeks (don’t tell me you thought everything on these charts was there because it sold the most).
People choose to promote whatever sells, you will have to waste some money on commissions, but you will get a lot of sales, exposure and popularity which makes it worth every penny.
Most marketers prefer to promote on their own and that’s fine too, it’s just a lot easier to leverage platforms like JVzoo when you are new to this. Once people start recognizing you, it will be a lot easier to launch by yourself.
You have another (and many more you can search on the blog) cool and highly effective option here
Create a secret Facebook group and invite a few people in it, let them have the product for free and tell them they cold invite their friends to the group if they wanted to, also give them the option to promote that product…
…most of them will, and you will get a lot of people ready to buy whatever you have to offer.
4 Promote the product yourself
I have written a few hundred articles how to get as much traffic as you want, you can just head to the blog and read, I will only suggest paid marketing as it is fast and possibly the only marketing method that is easy and fun.
5 Set an end date
Let people know they only have a few days/weeks/months to get your product and then it might not be available again. This will make them want it even more and next time whoever missed to buy will get it right away…
people want what they can’t have or what others don’t have even more and when they know some product is available for a limited time, they subconsciously assume this product has got to be something else.
That’s how you do the perfect launch and become authority in no time, you can do it, and I’m looking forward to seeing you make gobs of money online.
let me know if you liked his article and stay AWESOME.
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How To Create And Sell An Online Course – The Exclusive Guide You Can Use But Only If You Are Awesome
How To Use You Tube To Become A Video Marketing Superstar And Kick Your Traffic Upstairs
How To Build Your Facebook Page And Become Popular In A Week