If you have been to any of the “guru” blogs…
…wait, I should have started like this:
You have been to a lot of the “guru” blogs (everybody is a guru nowadays) and I know you have been taught to promote your content by postings on forums, or sending the so called “heads up emails” (don’t get caught on the name, it is just scrapping for emails and spamming people to promote your content), or linking to other blogs notifying them for your new blog posts… or more crap like that.
You are free to do that if you want… if you have time to waste, I’m here to tell you what actually works, though, as I did that years ago when I was following a wanna-preneur who was feeding me exactly the same crap.
The truth is no one cares about your new article if they don’t know you and emailing, linking, or posting on forums will not help you at all, not to mention it’s just so much work to get so little it’s slavery. It’s also truth the so called “gurus” teach newcomers all that crap to get backlinks and leads.
You can use Buzstreem to search out someone popular and ask them if they would give you a quote, or anything, to include in your new article to make it more attractive, but that’s as far as I’d go… no, actually, I would not go this way at all, but you can do if you like… some might even come like your post.
I wrote this article two years ago, I think you will find it pretty interesting, go read it to see why you should not trust marketers that much, they can promote and make sales, but that’s it… I’ve always been more of an entrepreneur.
Let me tell you how to promote your content now… techniques that actually work
1 Build a community, not a list
Building a community should be your number one priority, whether it’d be a huge Facebook profile, or a You tube channel, or a popular blog, you should start it right now. Your content will get automatically promoted by your fans afterwards.
I personally am not that social, I like blogs more, since they are not only a valuable tool to become authority in the marketplace but also the most valuable asset online… and they work wonders in terms of marketing. I like to own my intellectual property, I think it is quite valuable, which is why I’d rather post it on a blog and have people read and like it there, rather than on Facebook…
…though, social media is huge too, you should really take a piece of it, I prefer paid ads.
I’ve written numerous articles how to build a killer blog online and have searched them out for you, here you go:
2 Repurpose your content
Hitting publish is just the beginning, repurpose your content after, here are a few options to convert your articles into:
– video graphic
then syndicate to:
Just found out about Fipboard the other day (don’t have too much time to search out all these) and am loving it so far. It is like Pinterest for news basically, you create online magazines and then publish your articles in them, they have created an extension for Chrome and a bookmarklet for Firefox that makes flipping quite fun actually…
…the app gets a ton of traffic each day and you have to leverage that traffic. It is pretty easy to find what you need, unlike with most apps, which is why most people use it daily.
3 Use Outbrain for content ads
Outbrain for content is like Google ads for search traffic, you have to do it if you have the cash. It is a service that promotes content on other pieces of content. You can use it to display you articles at the “you may also like” section on sites like Forbes, Fast company etc just like I display my related articles at the end of each post.
Pretty powerful stuff.
I kept the best for last, are you ready?
4 Publish your content on popular sites (not guest posting)
Sites who accept guest posts are most often crappy blogs, you need to publish your content on popular such. If you have a friend who owns one, awesome, you are golden, if not, you are probably gonna have to pay.
I personally charge a lot to publish content I didn’t write, and I publish it at the news section… I do it not because I’m pompous (well, maybe I am a little, but I like it like that LOL), but because a blog is huge when it has a unique style.
When it starts getting content from all over the place, it turns more into an article directory… you know, it gets traffic, people read it, but not really.
I’m telling you this to understand why most people (those worth it) don’t accept guest posts.
5 Rank your articles on the first page of Google
You know what you need to achieve that?
You have 67 bucks right? if not, email me and I’ll give it to you, but buy this course if you want to learn link building.
Ok, now you know.
It really hurts me seeing all those “gurus” playing with people, but it happens when people are emotionally dumb… and emotional intelligence is even more important than intelligence itself.
I should write an article about it, maybe next post, use the form down below and I’ll send it when I’m done.
Update on that article.
I wrote it and believe me, you want to read it:
You can still use the form and I’ll send you more crazy articles like this one.
Let me know if you liked this article and stay AWESOME!