I know you are asking yourself this question right now… and the answer is: I couldn’t call it email newsletter marketing, because email blogging is something a bit more different…
Here is what I mean:
Email blogging is email marketing taken to a whole different level. Email marketing’s main goal is to establish a deeper seller-customer connection. Most marketers just use it to squeeze a sale of every lead. Consequently, as soon as the lead is in the list it gets bombarded with sales letters, one after another, and another…
Depending on your email marketing skills, this method gives results too, and for some marketers who have huge presence online it works extremely well. However people receive too many emails of this kind nowadays, meaning it is preferable to establish a better connection with your readers.
What was only needed in the past was a bit of email personalization, such as including the receiver’s name when sending them a message, or giving them your dog’s name… now these techniques are overused and people don’t trust them any more.
And they can not be blamed for this – It’s hard to separate the valuable emails from the junk. And for this reason email blogging kicks in.
Email Bogging is the ultimate email marketing strategy. You get better results, your leads get value and both sides are happy, exactly the way online business is supposed to work.
What particularly is email blogging?
Every person who opts in a list wants to get what they opted in for… on the other hand every marketer who has an opt in form wants to make money from it.
What happens to be the perfect solution to make this work right is an email full of content… the same way a blog post is. Email Blogging can be considered content creating, only not to publish it online, but to send it to whoever you care about enough to want them to take some action.
I have a Wealth Formula campaign running, to which you have already probably opted in… if you haven’t yet, you are missing out big time (use the form to your right if you missed the link).
I don’t email to make you click links, but to actually give you a Wealth Formula, containing some real-time day by day information for building your business, including all the resource needed for an online business to be run.
How to do email Blogging?
There are tons of different ways to do it, one of which is to write an interesting highly descriptive copy of about 200 – 300 words, where you are honest, short, straight to the point and simple with your explanations, tutorials or whatever you wrote.
Include videos in your email blog posts, send your readers to relevant content on other popular blogs, be entertaining, and mostly just be yourself. Tell people stuff they can not read anywhere else, and give them resources that you know are awesome… and not just to pitch them.
This way you will not get people tired of your boring sales emails that are only meant to make everybody buy your thing.
Email marketing is so manipulated these days, that when a different email arrives it makes a big difference for people.
Why email blogging?
Well, I can write 300 reasons, but I know your time is valuable, so I’ll just list several:
1 More and more marketers who are known to be the best in the field are looking into it and implementing it in their campaigns. I get tons of email blogs that are awesome and to tell you the truth they make me buy a lot more stuff.
2 By taking the time to write awesome long and descriptive emails you show people you care. Some of them won’t consider it that big of a deal, but the majority will definitely appreciate it. And you know what that means – loyal subscribers.
3 As I already said – everybody is collecting leads and everybody is selling something these days. It is understandable, but to make the most out of email marekting and not be “just the next marketer trying to sell”, you have to separate yourself from the crowd.
4 Email Blogging lets you give more value – and when you give value, you make money.
5 Most marketers don’t understand it and/or are lazy to do it, which means you have a huge chance to be way ahead.
Email Blogging sequence
As often as you can. The more emails you send, the more money you will make, and the more popular you will get.
Email Blogging is the perfect solution to a saturated email marketing world. It takes some more time and needs more work, but it pays off the best. Besides if you create content for your blog regularly, you will always have what to send your readers as well.