I haven’t written anything in a while, because we had to change hosts.
By the way, Arvixe s..k, and they s..k bad.
I used to love them, yet they’ve been having some major issues with their servers lately and the bad thing is they haven’t fixed them yet. Even if they manage to do, I pretty much think they will start having them again sooner or later.
Since we are on the subject, Hostgator started sucking too.
Basically, if you want a reliable hosting provider, you have to go with someone who cares about you, which happen to be the smaller companies, or WP Engine.
Had to mention that to save you some trouble, because migrating sites is not fun at all, and when you have huge sites with lots of content, it’s a really really good idea to have them hosted at the right place.
Alright, let’s get to the meat.
How to write emails that sell
Email marketing is a science, it’s not just about creating capture pages and sending traffic to collect emails, this is just the first and possibly not even the vital part.
Yes, you should collect emails to be able to market to them, yet what happens after matters the most if you want to make money and not just fool around as most people do.
I have seen a lot of people really good at collecting emails, but horrible when it comes to monetizing them. They philosophize about the sequence of sending, have some weird sending schedule, write emails in an ‘afraid to sell’ manner, basically, do exactly the opposite of what’s needed to sell via email.
Their methods are ok if you run a charity, but if you want to make the big cash, you have to learn how to write emails that sell before all, and I will take care of you right now.
First of all you need to send emails daily at least for a month or two (I have said this quite a few times, though it’s a really big deal).
You have to send broadcasts often too, as you can make them more real and personal (people kinda know we use autoresponders, which is not bad but lowers the effectiveness).
Now, let me get into exactly how to write emails that sell, I’ll break down the whole process in steps for you to keep it simple:
1 Cool emotional title
Everything starts with the title, it should make people open your email, which is not that difficult to assimilate. Even though it’s not, I rarely see interesting email titles in my inbox.
Don’t be like:
“Hello, my name is Tony and I have 15 years of experience bla bla bla…”
“please let me know what you think etc. etc…”
or maybe something worst (can’t think of any bad titles right now LOL)
but be like:
“Being stupid is expensive”
“Might as well just set fire to your bank account right now”
“Is your name on this list? Frankly I’m a little surprised….”
” YAHHHH BUDDY! Show Time!”
Don’t try to describe what the email is all about with the title, try to trigger an emotion with it and you will get it opened.
2 Interesting first paragraph
The first few lines will make your reader continue with the reading, if they are boring, the email is done.
If you are funny and entertaining, people will read the whole email.
3 Marketing copy, but NOT regular promotional stuff
You need to sell your product in a non promotional way.
What do I mean?
If you start just pasting affiliate links all over the place, you will not sell anything even if your product is awesome.
People don’t like that kind of emails. Giving them the link to buy so they can click it and see your cool sales page should not be your main priority, triggering that emotion that will make them buy should.
Almost no one uses their brains to buy, almost everybody uses their emotions though. That’s just how human nature works.
The best way to learn how to write emails that sell is to use the form down below and follow my emails, then continue to Part 2 to learn about email formatting and how to get your emails reread.