You have probably heard (or read) you should write long articles cause Google love them, readers love them, they get more traffic and bla bla bla… well, it’s not all BS, read on.
When I started blogging back in 2011 (I said it like it was 60 years ago LOL), I read a million times I had to write 2 000 word long articles because they had many benefits (I’ll talk about the benefits in a sec) and everybody was doing it.
I was like: “something is messed up here” cause I’ve never liked long articles and I certainly know a lot of people who don’t have time to waste reading fluff (those are the people who I want reading my blog, those are the people you should want too… they are the buyers)… and long articles are fluff, the awesome things in life are simple, applies especially to writing articles.
There are people who love ridiculously long articles though, bear with me here, will get there…
I did not listen to those bloggers of course, I’ve tested everything myself and will tell you what I’ve found right now.
awesome, this is not going to be one of those, you know, boring articles stuffed with facts and linked to quotes and crap like that, I don’t like being boring, I’ll tell you what I’ve noticed instead, and you are free to decide what type of articles you want to publish on your blog.
I’ve been blogging for quite a while now and I have rarely published anything longer than 2 000 words… as a matter of fact I only have a few of those on here, most of my articles are around 1 000 words.
Cause I run this blog to get leads. Short articles get twice as may leads. Let this sink in real quick and I’ll get to the explanation right away.
It’s not totally wrong to say long articles get you more traffic, since they keep people on your blog longer, neither is it wrong to say some most people like long articles…
I think I convinced myself long articles are better LOL, no just kidding.
Long articles are fine if you monetize via adsense or banners or anything like that since they tend to attract the “time killers” – people who like to just kill time, the Facebook type of people, they are not that great for converting into leads. They don’t buy that much, just click here and there, maybe dive into the comments, but are great to boost your traffic since they have lots of time to waste.
Just think about how cheap Facebook traffic is and you will get me better.
The longer the article, the lesser chance to get the reader to take action.
You might be thinking now: “why are all sales pages so long then?”
It’s not really the length, but how entertaining they are that sells, but that’s a whole different topic that will take me a whole new blog post to cover, maybe I’ll talk about it in the next article.
Short articles on the other hand attract those who have no time to waste (I know they are not that many, which is why I told you most like long articles up there), these are the people who go to a site looking for a straight to the point answer and if they don’t get it form the article they had read, or just want more, they subcribe to the blog.
I’ll give you an example with myself
I read a lot, yet when I see a 3 000 words post with 50 images in it, I skim it real quick and never go back to that site.
1 I don’t have time for useless talks.
2 I know the internet is pretty simple, those who complicate it don’t know that much about it.
3 I don’t like falling asleep in front of the computer LOL
When I go to a site, I look for what I need, I read the article and I buy pretty much whatever it is that’s being sold, and I also get on the list for more if the article was entertaining… I’m the kind of traffic you need if you want leads and sales.
The other day I was at a blog to read about healthy food (my hobby is working out, and you should know it is 90% healthy and clean food) and i wanted to read about a well known blogger who turned out was nothing they have been claiming they were (like most people online).
I wanted to read the article cause I’m very strict to what I read and where i read it since it is full of crap online.
Anyway, the article was maybe 5 000 words long, had so many links in it, so much quoting, I took me an hour to read it and by the end I felt like running away LOL.
Then I wanted to read about glucose and stumbled onto an article at some psychological institute site, the articles was about 1 200 words, was so simple and at the same time entertaining not only did I learn about glucose, but I will never forget it and I will certainly be reading this site from now on…
not to mention the article was published in 2000 and was still current and awesome.
Don’t think I’m vouching for short articles now, there is no better here, it depends on how you want to make money. Both long and short articles have advantages and disadvantages, and since I can’t cover everything in one blog post, you can use the form down below and I’ll send you the rest.
See what I did there?
I left the article kinda open to make you want to subscribe to the blog even more.
It’s a thousand words and will make you do two things (if it was interesting to you)
1 use the form down below and subscribe
2 read one more article (or a few more) and then subscribe.