…and I have written quite a few articles (about 1,000 to be precise, maybe more).
I did not believe myself at first and started searching the blog, and no, I did not have one on-page SEO article for sure, so I decided to write this complete guide to perfectly optimizing your pages.
How the heck have I not written one on page SEO article through the years is beyond me, but I’ll compensate you with this one.
Alright, let’s get to the meat (cause my coffee is getting cold)
Optimize the loading speed
Speed is dead important, I don’t think people really understand how vital it is.
Statistics show your visitors are willing to wait about 2-3 seconds for a page to load and after that they are gone… forever. Can’t remember what site I read that on, but it was one of the sites I trust and I’m pretty sure it is so, attention span is getting lower by the day.
Here’s how to optimize your speed
2 Optimize all images
3 Enable compression
4 Leverage browser cashing
5 Prioritize visible content
There are a few other tweaks to do, you can check out over at the Google page speed tool.
Wp engine manage all that shit for you so you can concentrate on what really matters – selling, but read this if you want to optimize your site yourself:
Optimize the Title
Your title tells the search engines what your page is about. Although you have to optimize it for the engines, you have to optimize it for clicks as well… you have to make it interesting for people to click it and read the article.
I have not seen anyone talk about this, which to tell you the truth is weird, but the more clicks you get, the better chance you have to keep your page high in search.
Let me explain why real quick:
Google’s job is to deliver the best results to their first page, right?
Well, if you have a lot of backlinks and rank your page on the first page of Google, but don’t get as many clicks as the several other results, that would obviously mean your page is not the best option to be where it is, even if that page is the best optimized among the rest.
It’s as simple as that, yet I don’t think they have it as a rule anywhere, which is why no one talks about it.
You have no advantages to make dull titles, so optimize them for clicks anyway.
Optimizing your title for the search engines is a bit simpler and doesn’t require such copywriting skills as optimizing it for clicks… you just have to place the chosen keyword in the beginning of the title just like I did with this article and that’s about it.
Optimize the URL
URL optimization is not only about having the keyword in it.
You also have to avoid ugly URls like:
or long URLs like:
You need short and keyword rich URLs just like this article’s URL.
Optimize the body
Years ago SEOs took in-post optimization to the point most articles looked like they were written by Robocop LOL.
Google started rolling updates to remove those crappy articles from their search index and stop the madness.
Then people got scared, stopped the keyword stuffing, and started preaching writing content for people.
The truth is you have to include your keyword in the body or Google won’t know what to rank your article for.
You don’t have to go nuts though, just drop it in the first paragraph, then a few times throughout the content and at the end of the post… or maybe not that many times, you don’t have to be that strict about keyword count, just make sure Google can recognize what the article is about.
Optimize the body even further
What do I mean by that?
Glad you asked.
You can do a few small things to further optimize your article like:
1 Use LSI keywords (simply said – synonyms). Google use them to determine a page’s relevancy.
2 Have the keyword underlined, bolded, colored, H1, H2 tagged or whatever you can do to make it stand out. These tweaks will not make that huge of an impact, yet they still are useful for better recognition.
Use Images, Videos… all types of multimedia
You should already know people love images and videos (I don’t, yet that’s another topic), adding multimedia to your page will result in better user experience, more traffic and more business.
You might be like:
‘why don’t I see that many images in your articles then?’
Cause as you should already know I don’t care about SEO that much, no matter on-page or off-page.
I like paid traffic and always will, but I’m talking about the importance of multimedia in your page, because I want you to have the complete guide to optimizing a page here.
Link out to relevant pages
Although many people hate linking to pages on other sites (maybe they have huge egos or whatever), it can help you a lot… well, it might not be a lot, but it will help, as Google recognize outbound links as a relevancy signal.
Do NOT write long content, write entertaining content in your personal style
I know all ‘smart heads’ say:
“write long content cause it tends to rank higher bla bla bla”
Everything ranks when you know how to rank it… there are numerous sites that have posts no longer than 400 words, yet manage to rank any time they want.
I won’t bother you with them, but will concentrate on what I believe is the more important thing when writing – entertaining content.
You have to be entertaining and write your articles as if you were talking to a friend. If you like long posts, then write long posts, but don’t write 2,000 words for the sake of just writing as many as possible.
Linking your pages is what will make your site powerful.
Take a look at Wikipedia and see the power of internal linking in action. Wikipedia is possibly the one site that is all about linking to other pages within the site.
You MUST link to relevant pages on your site… even to not so relevant such. If you plan on doing one on-page SEO technique, then choose this one… it’s that important. As a matter of fact, I should do it more as well… good I wrote and read this post LOL.
Install Social sharing buttons and bars
If you write cool articles, people will share them and you know how powerful social media is.
They say having Facebook, Twitter and Google Plus sharing buttons only work the best, yet I like giving people the option to share on Facebook, Twitter and Pinterest.
Some people still get swarms of traffic from Stumble Upon, so it’s all you… just add social sharing buttons to your pages.
Traffic coming from image search is not that great, but you still can get some visitors. Optimize your images properly by using alt tags, descriptions and proper titles… and you are good to go.
Now you know more about on-page SEO than those who pay for lessons… cause you are cool and deserve it. Thanks for being awesome and let me know if you liked the post.
Getting back to my coffee now… actually, I made another LOL