This is one of those article that doesn’t even need intros, I’ll shoot straight.
What is over marketing?
I made up the term, but over marketing is when you cross the thin line between promoting and pretending, when you go from authority, to the next bla blaing guy on the internet, when you forget you do the things you do to help people, and not only to make money.
The Marketing process goes like this:
1 One thinks about online money as something magical… working from home or at the beach and making all that cash typing some letters on the keyboard, it just feels right.
2 jumps online and starts looking for ways to make money…
3 finds something that promises to make them a millionaire fast and easy, or that will easily replace their monthly job income.
4 tries and tries and tries… then finds out they need to learn marketing, and get mad good at it.
5 starts learning marketing
6 doesn’t believe in investing, since this is the internet and it’s a place where money can be made without giving any (this is what everybody thinks )
7 sees it takes money to make money.
8 starts learning SEO at some point… some do it in the beginning, some a bit later, but everybody does.
9 If they don’t quit, they start generating traffic and money… how much depends on mostly what they sell.
10 makes money.
So far so good… and if you enter your email in the form to your right and read my book, you’ll see what I do to make crazy money and be rich as fuck.
If this is the process you go through – perfect… however, some people choose another path – Over Marketing. And the sad thing is they don’t even know they do.
The over marketing process goes like this:
1 One is all over the social networks constantly talking about how much money they make, posting money snapshots, or shooting 40 minutes videos talking about nothing, or telling story after story after story and never actually getting to the point.
2 sees they can make money out of anything showing off, cause showing off sells, then pushes for more and more and more… until the cash cow dies, finds another cow and does the same.
3 starts pretending to know stuff only to make a buck…
4 doesn’t care about customers’ feedback… believes very badly they can’t make money without making a few enemies and since this is quite true, they believe everybody who thinks bad about their product is a dork… besides they know how to promote, they will find somebody else to buy.
5 becomes all about over marketing, which means – they know all types of getting backlinks, all about jealousy marketing, but know close to nothing about creating a product, or a service that will be good enough to not need that much marketing.
Marketing is vital for business, and if you are skillful, you will literary be able to make money out of everything, but over marketing can turn you into a joke.
Over marketing will turn you into one of those stall fruit sellers, who chase people on the street to tell them how incredibly awesome the oranges at their stall are… only in this case, you will be online chasing people to sell them something else.
You have to be very careful with over marketing, because people who only care about marketing and never finish the other Wealth Creation steps, actually turn into some wanna be marketing actors… you see them everywhere – You Tube , Facebook, Google and the minute you see them, you know they are just trying to get you to buy something without caring what it is that much.
I have seen so many people do this mistake, a lot of them making pretty decent money too. It is awesome to make a lot of money online, but when you constantly show people money snapshots, always talk about getting rich and never actually tell the truth, which is getting rich is not easy, you become an over marketing artist.
Be careful with over marketing, use promotion as a tool to grow your business, and not for the sole reason to get somebody to buy from you, no matter what it is – this will not work for you in the long run.
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