How about that?
Everybody wants to be famous and pays the world to get some of the big dogs in the industry to promote them, and I’ll tell you how to do it in a way that the marketer promoting you would love you for having chosen them.
OK, you’d think I’m crazy to give away such info, and you’d be right, I am crazy LOL
I don’t offer the service(s) mentioned in the article since I’m more of an entrepreneur, but I’ll play the marketer in this article.
Let’s say you have some anti sweat product (just came from an article about such a thing, that’s why I’m using it).
Let’s say you want me to promote you on my blog…
…but I don’t do that, or if I did, I’d charge a lot (the bigger the blog, the more its author would charge)… and I’m not talking about Techcrunch and Mashable, everybody knows they are marketing platforms, you pay a hefty fee and they talk about you…
…news sites can get you some traffic, not a lot of sales since they are too commercial, yet blogs like mine will make you rich and famous.
Let’s say I offer some copywriting service.
This is what you need to do
1 Hire me to improve the copy of your sales page
…or whatever page. Do it even if you don’t need that much improvement.
2 Once I’m done come to me and say:
Hey, I have an idea that will make you and me both famous.
Awesome, what is it?
Why don’t you take both versions of my sales page and talk about all the improvements you made, and how our testings show that the new page have made 138% more sales.
This way people would know you are a copywriting king, and we’ll get a ton of traffic, all for free.
I talk about how I improved your buttons and made them calls to value instead of calls to action, how I implemented the 10/90 messaging layout rule (you know, 10% is matching, 90% – convincing), how I tweaked the colors and we both get all kinds of greens.
Don’t worry, I’ll pause to explain these first.
Calls to value VS calls to action
Go to my book page and take a look at the buttons:
Read the book and get rich – call to value
the other says:
download from amazon – call to action
The 10/90 messaging layout rule
10% of a sales page is about matching
1 Stage of awareness
90% is about convincing
1 What do you do?
2 Why should I care?
3 Do others like me care?
4 Can you really do what you say?
5 Why should I believe you?
6 If I believe you, now what?
Back to the formula.
An improved sales page
A free article on a famous blog that is not the typical promotional Techcrunch shit, but is highly valuable and at the same time promotes both – your product and my service.
Not only that, but people go crazy for such case study articles as they tend to find them more real, because they are backed up with proof.
Now you can sell as much as you want.
You also know why there are a gazillion case study articles all over the place. They are not necessarily true, but they all get a ton of traffic.
See how easy it is?
let me know if you liked this article and stay fucking awesome.