Image source: SEO vs PPC
Not too long ago I wrote the post SEO vs PPC where I suggested PPC for starting out… while SEO for the long run.
I still believe PPC is the better alternative for jump-starting a business since it provides almost instant results. You need to grow fast online, as things move with the speed of light in Internet Land.
The best answer to the question SEO or PPC is this:
Pay per click is a must when starting out and the way better option. It will provide immediate results and help you grow your business to the point you will have the authority and money for proper SEO.
Optimization is crucial for monetizing, yet is takes a lot of skill, money and time… and most importantly – authority. The one thing Google cares the most nowadays is authority, both – domain’s as well as author’s, additionally backlinks’. That’s why they even started Google plus to be able to monitor who has the most authority to be on their page one.
So now to run decent SEO campaigns, you first need to get yourself an authority domain and get some high PR backlinks to it…. you also need lots of awesome content. When just starting up a business, all this might be quite a big challenge.
You can not expect to build a five page site, run a few SEnuke (if you don’t know, that’s a powerful Link Building tool that used to be the bomb in the past, takes a lot of skill to run now) campaigns and get top rankings. It’s how it worked before, not now though.
You can pretty much see by yourself SEO calls for a lot of money. Why not spend it on PPC and get clicks and leads FAST?
Once you start making decent money, you can rank the shit out of any article, or hire somebody to do it for you.
SEO will bring you traffic forever (ok, maybe for a long time would be better), when done right. You might wanna see some natural link building strategies that will help you a lot with it. Some of them are quite slow though…
As a matter of fact, slow is exactly how you should consider SEO. Sites like SEOmoz, Business Insider or Wealth Magnate (couldn’t resist LOL) might be able to rank in several days… not a regular domain though.
Let’s talk about PPC
In my personal opinion PPC along with solo ads are the fastest way to get results with your business. Both of them need upfront money however the ROI comes in fast… when you know what you are doing of course.
It’s a good idea to run PPC campaigns constantly, and not only when starting out. For laser targeted and cheap traffic Facebook is the better option.
Infographic provided by unbounce.com
Conclusion on SEO vs PPC
PPC is the better alternative when you want results fast, consequently it is the better option for starting out.
SEO on the other hand is an extremely powerful long-term traffic strategy. It takes a lot of money and skills, however it is still the best method to get traffic to your site, leading us to thinking SEO is a must once you build your business at least a little and have the authority and money for it.
Let me know if you liked this article and stay awesome.
