Not too long ago I wrote the post SEO vs PPC (part one) where I suggested PPC for starting out… while SEO for the long run.
I still believe PPC is the better alternative for jump-starting a business since it provides almost instant results. You need to grow fast online, as things move with the speed of light in Internet Land.
The best answer to the question SEO or PPC is this:
Pay per click is a must when starting out and the way better option. It will provide immediate results and help you grow your business to the point you will have the authority and money for proper SEO.
Optimization is crucial for monetizing, yet is takes a lot of skill, money and time… and most importantly – authority.
The one thing Google cares the most nowadays is authority, both – domain’s as well as author’s (even though they discontinued author rank, they still care who writes the articles), additionally backlinks’.
That’s why they even started Google plus to be able to monitor who has the most authority to be on their page one.
So now to run decent SEO campaigns, you first need to get yourself an authority domain and get some high PR (alright, relevant for those who say PR is dead) backlinks to it, you also need lots of awesome content.
When just starting a business, they could be quite a big challenge.
You can not expect to build a five page site, run a few SEnuke (if you don’t know, that’s a powerful Link Building tool that used to be the bomb in the past, takes a lot of skill to run now) campaigns and get top rankings. It’s how it worked before, not now though.
You can pretty much see by yourself SEO calls for a lot of money.
Why not spend it on PPC and get clicks and leads FAST?
Once you start making decent money, you can rank the shit out of any article, or hire somebody to do it for you.
SEO will bring you traffic forever (ok, maybe for a long time would be better), when done right. You might wanna see some natural link building strategies that will help you a lot with it.
Some of them are quite slow though.
As a matter of fact, slow is exactly how you should consider optimizing.
Sites like mine rank overnight, but it took me years of optimizing to get there. I couldn’t even rank a 2 searches/month keyword when I started the blog.
Let’s talk about PPC
Both of them need upfront money, however the ROI comes in fast… when you know what you are doing, of course.
It’s a good idea to run PPC campaigns constantly, and not only when starting out.
Facebook is king for laser targeted and cheap traffic.
Click to enlarge
Infographic provided by unbounce.com
PPC is the better alternative when you want results fast, consequently (yeah buddy, I know them big words LOL) is the better option for starting out.
SEO on the other hand is an extremely powerful long-term traffic strategy.
It takes a lot of money and skills, however it still gets the most quality traffic (people who search – buy, people who kill time on facebook – not so much) for long periods of time…
…I can stop working right now and my first page articles will still get hundreds of thousands of people each month for years.
You need them both, and they both cost money.
How’s that for a conclusion? LOL
Let me know if you liked this article and stay awesome.