It’s ok, don’t be so hard on yourself LOL, you still have time to turn your beast lead generation mode ON.
I recently made a few simple design hacks around here and was shocked by my lead flow growth…
…which made me want to share the knowledge with you and hopefully help you get them leads, too.
I’d truly love that, you know I only publish for you.
It’s not like I haven’t showed you how to get as many leads as you want, or the four plugins that will turn your blog’s Chuck Norris mode, but this time I wanted to show you how to take the game even further.
Heard the saying: “squeeze water from a stone”?
I just heard it the other day, guess it was meant to be.
This article will be all about squeezing all the leads you can… from every single optin form on your site…
…cause I don’t want you leaving money on the table or whatever the saying was.
I’ll start with the sidebar form (as it is the most popular)
Now, the form I have is a bit different because of the giveaway, and I have the book cover, but when I wrote this article, I was with two forms, read on.
When I started this blog, I used to have just one sidebar form at the top of the sidebar like the one you see now… only it wasn’t black, it was blue, and the copy was different.
I started getting some traffic from syndicating and no leads. Then I started getting more traffic and still no leads.
Then I started reading (paid a few thousand bucks to learn what I’m sharing now) and learned colors were viral for conversions… and so is the use of some particular words.
To tell you the truth, I couldn’t believe these things mattered that much, but then I made the form black and included the words “you” “money” and “instant access” and started getting leads… still not that many, but more than blogs with the same traffic.
The color black means authority, power and class (it is also associated with several other things, but they are not important here), you know that’s pretty much everything you want your blog to be – authoritative, powerful and classy.
I also included a red “get instant access” button and that really made a huge difference.
The color red is used as an accent color to stimulate people to make quick decisions. It increases blood pressure, therefore increases excitement levels (which is best for getting people to do something), it also increases heart rates, creates urgency can be seen immediately and is the best option for a call to action… no matter what it is.
Some people prefer yellow, which represents joy, and blue – trust and stability, yet I have tested them all and nothing works better than a red button.
The words “you”, “money” and “instantly” are the most persuasive words in the English language and adding them to the sidebar form totally killed the game. People love instant gratifications and the moment they see “instant access”, they are in.
The word “you” makes your message more personal and people love seeing something is all about them, read this to get what I’m saying.
Changes to make to your top sidebar form:
1 Choose the right color
2 Use persuasive words
3 Use a red “instant access” button
Once I had a sidebar form that worked, I wanted it to be seen as much as possible.
What do I mean?
I’m not talking about more traffic but about displaying the form more often (or longer) to every single visitor, the trick with lead generation is not more traffic, it is setting up everything on your site properly.
I installed the Q2 fixed widget and made the form stick to the top of the page while scrolling. But I had an “about me” section and some other stuff in the sidebar, so I had to find a way to make everything move when scrolled.
That was impossible, so I removed everything and left just the form and the “about me section”, the “about me” section got cut off on smaller screens, but when a user scrolled till the bottom, the whole thing showed, and I was ok with that.
Turned out it wasn’t ok for my conversions, though.
The cut off section wasn’t the problem but the fact I had something else scrolling with the form, the more additional things you have scrolling down with your form, the less leads you will get, as you are giving people more options…
…and they should only be given only one option – to get on your list. People get distracted pretty easy and don’t want to make choices, they just want to be given stuff… stuff they want and that’s it.
I made the form static, displayed my recent posts and everything else below the form and added a second sticky form (works even better with a banner).
That increased my lead flow even more with all the same amount of traffic.
Changes to make to your sidebar for even more leads
1 Add another optin form… or a banner
2 Install the sticky widget plugin
3 Make the second form scroll alone
After post Optin
I have always known they work, but I added an after post optin just about a year ago… I don’t know, maybe I did not want to have too many of them on the blog.
But lead generation is different now, you need to have as many ways possible to collect leads (unless you are a famous blog and everybody knows you), or you will miss out big time.
I installed the form and I can’t tell you I was amazed how well it worked, because it did not. The form was getting leads, but it was nothing serious, it converted at about 0.20% which was a bit low.
I had to make changes to get more leads and since no one actually knew what I will tell you right now (at least I did not find anything), I had to learn it on my own.
I switched to the opinmonster action theme (the one you see at the end of this article) and made the background white.
I also left the form borderless as if it was a continuance of the article… and that made a huge difference. When the after post form is boxed, it feels like an add, but when it is like the one you see on here, it’s like it is a part of the article.
Changes to make to your after post form:
1 Use the optinmonster action theme
2 make the optin borderless as if it was a part of the article
I just love talking about popups.
Some people think they alienate people, to tell you the truth, I used to think that too… when I knew nothing about marketing.
When I started the blog I did not even want to hear about popups.
I was like:
“I’m never going to be pushy no matter what, people will use the sidebar form if they want to subscribe”
Boy, was that too dumb LOL…
Let me tell you about it.
You might wanna pay a little more attention here, as what I’m about to tell you could turn your blog into a lead generation hulk.
I installed my first popup somewhere around the time I learned how to make the blog really fast (back then technology was not that crazy and popups really slowed down sites). The attention span wasn’t that low either, so you could sacrifice some speed in order to get leads.
It was a plugin called popup domination and I was stoked to see it became the number one lead generating tool on the blog, it was getting more leads than all the other optins.
A popup beats everything – after post optins, in post optins, sidebar forms, download two step subscriptions… everything.
I could not believe that as I thought most people hated them, turned out people did not care what popped up as long as it offered what they wanted.
Those who hate popups are mainly marketers who don’t know that much about marketing.
I used pippity, ITRO popup, super popup, ninja popups and a few others until Optinmosnter came along and I noticed people were getting ridiculous results with it, so I bought and switched to it right away, I’m not even using the exit intent feature and I’m getting twice as many leads with the monster.
This is mainly because it was written very well to be super light, has highly converting templates, is fully customizable and petty much perfect, which is why it is a bit more expensive.
Changes to make to your popup
1 Stop thinking popups alienate people
2 Download and Install opinmonster
3 Use powerful marketing copy like:
“This is it. It’s your time. And it starts with this.”
You have to be able to deliver what you promise, though, but you knew that.
4 Set multiple popups for each of your most visited pages
I haven’t done that yet, I don’t have the time and, to tell you the truth, don’t want to LOL, but I’ve seen people get pretty awesome results, since the offers become super targeted.
This one is new to me too, just installed it about a month ago. I have seen a lot of people using them, but had no idea they were that effective.
I made it show on the second page load, which decreases the lead flow, and at the same time increases the optin rate percentage… all that makes it pretty hard to compare to the rest, but I know one thing: it converts the highest and gets me 30% more leads.
I have seen people talk good about hello bars as well, but I haven’t really used one for more than a month, and my results weren’t that impressive, so I removed it.
Maybe I can make some new testing soon, maybe I won’t, cause last time I used Hello Bar, it sucked really bad. It got blocked by the browsers and some weirdo from their support answered this:
“you have enabled blocking in your browser, disable it and everything should be fine”
I can pretty much say this was the stupidest support response I have ever gotten. The problem, of course, wasn’t the browser and even if it was, what was I supposed to tell people…
“disable your browser’s blocking to be able to subscribe” LOL.
Maybe I’ll pay someone to code it for me, will think about it, can tell you for sure the footer form gets more leads though.
Hellobar was bought a while ago by Neil (a pretty decent marketer) and is now a top notch tool, I use its exit intent technology.
I made a few more changes to the theme itself that I think made a huge impact.
I changed the width (I’m not gonna give you numbers cause you have to test and see what works best for you) and made the site a little more narrow, since narrowed content is easier on the eye and blogs should not be too wide.
That resulted in time spent on site increase and, of course, some more leads.
To tell you the truth, all these statistics are a little boring to me LOL, but I know they will help you get more leads, and that’s what it is all about…
…but I’ll have to finish the article, let me know if you liked it and use the form down below for more cool stuff like this… and even cooler.
Thanks and keep being awesome!