It took me like forever to really figure which is better – single or double optin.
When I started out a lot of marketers were preaching collecting single optins, but back then email marketing was different, there weren’t that many spammers.
I followed their advice and started collecting singles, I made money, but a major percentage of the leads were total crap.
Then I wrote this article to talk about the importance of asking for confirmation.
When you know how to get traffic, you don’t have to care about volumes that much.
Bear with me.
I’ve read a lot of stuff (do NOT go to warrior forum for such topics, it’s ridiculous how little forum marketers know about email marketing) and have found out no one, who knows email marketing, collects singles…
…there are some rare cases like when you run paid marketing campaigns and basically are after the numbers, or run giveaway campaigns like I’m doing on this blog (with giveaways people kinda know they’ll be sent an email with a download link and rarely use fake emails), and that’s it.
If you want to make money via email, you have to ask for confirmation.
But let me tell you why, cut the distractions… it’s a 5 minute read.
Reason number one – Open Rate
What’s better: 500 people that open each email you send, or 5,000 that open none?
I think you know the answer.
When email marketing was new and there weren’t that many people doing it, single optins were the way to go, because you know, asking for confirmation, as important as it is, decreases optin rates.
I get thousands of confirmation pendings… I know some of those people simply forgot to confirm because their cat pooped on the carpet, but the rest are fakes.
But wait for it… most of these pendings subscribe with their real emails for the second time when they see I don’t care for their fake emails, which kicks the open rate even higher.
It’s not all single leads that are fake or unresponsive, I have single optin lists (I always test to be sure what I’m saying) that are pretty decent, people open and read my emails, but I run cleanings monthly, and they cost money.
And now that I have been comparing the two options for years I know double optin is the way to go… here comes the second reason and it’s a big one.
Reason number two – Sales
It’s really hard to believe people who confirm buy more, so I’m gonna give you something to think about.
Check out any of the huge blogs that make money – they all ask for confirmation.
Because people who care to confirm are very likely to buy if you know how to sell by not selling.
Asking for confirmation does not just verify emails, it also says:
“You care more than me about getting in”
…and that my friend is the way to go if you really want to sell. You have to make them want what you have.
Think about that for sec.
Reason number 3 – Savings
Maintaining a huge list costs a lot, and if that list is not that responsive, it might even cost you more than you’d make.
And keeping a single optin list responsive is quite of a challenge. You have to clean it on a regular basis, you have to check which emails are valid via some software and all that costs more as your list grows… you also have to do some other stuff not to get complaints I’ll share with you after you subscribe using the form to your right.
Of course, as your list grows, you’d supposedly make more, but still, you have to keep your spending to a minimum… there is really no way to understand exactly what I’m saying unless you have a huge list, which not a lot of people do.
Reason number 4 – Unsubscribe rate
Double optins unsubscribe way less and I know you know that… they also forget who you are way less which is even more important.
People tend to forget pretty easy, and when they do they hit the spam button, but can you blame them? when everybody sends them emails, even those who are not supposed to.
I usually send reminder emails in which I tell them where and when they subscribed to deal with that, with my single optin lists I have to actually do that about 5 times more and people still hit the spam button… and too many complaints result in account cancellations.
Reason number 5 – Deliverability
Just added this one today.
I have no idea how I could forget something that huge as email deliverability.
Anyway, if you use single optin, you will get much more fake emails which will increase your bounce rate, you will also get a lot more spam complaints, it’s something you can not change… as I already said, you can run cleanings and send reminder emails, yet you will still get a lot more complaints and higher bounce rates, which will result in more messages going straight to the spam folder.
How that happens is boring, I’ll only tell you most email service providers (the good ones, those you should use) can transfer you to different servers if you get a lot of spam complaints, or cancel your account… and some ISPs begin to block sending servers after as few as 2-3 spam reports per one thousand emails.
So if you want to get your emails delivered, you better ask people to confirm their emails.
I can go on and on how vital asking for confirmation is, but I believe you got the idea what to do… let me round it up and make it really simple for you:
Single optins can be an option when you run paid marketing campaigns and send people straight to a capture page, for everything else double optin is the way to go.
And I’m just gonna share something I found on the web, cause it blends in perfectly:
“Remember: it’s not the size of your email list that determines the success of your email marketing, it’s the quality”
Let me know if you liked this article and stay awesome!