I’ve been wanting to write this article for a long time but waited for the perfect moment (you will see what I mean in a sec.).
Remember how back in the day a guy invented email lead generation by accident?
Well, you might not remember as it was a long time ago, I don’t remember either, I read about it somewhere… couldn’t find where, I’ll tell you the short version.
It was some 20 years ago or so, some guy started an online car rental or something like that.
They were offering a service, though people were registering with their emails and one day the guy realized they had collected thousands of emails.
There was no Aweber back then and the guy did not know how to handle so many emails, then a friend of theirs said:
“Man, you gotta do something about those emails”
They started emailing people offers by hand and that’s how email marketing was born.
That’s what I remember.
Since then, email marketing has been the bomb, Google started collecting emails, Facebook started collecting emails, and now the whole world collects emails.
It’s a tough game, still worth playing, but tough.
This is why I wanted to write this article.
I wanted to let you know how to build a different kind of list, a list of people getting your notifications directly on their desktops, or mobile devices.
Push notifications have been around for a while, but there was no solution for bloggers and marketers until now.
Not unless you paid mad money for coding.
I don’t know the person who built it, which is not a good thing LOL (kidding, although I know most marketers worth buying from, there are still some stand up fellas like the person who invented SendX), but they have created one totally badass product…
…and the price is just right, that’s how business is done – offer something awesome at the best price, that’s when you make all kinds of money, your customers too and everybody wins.
Just in case you don’t know, this is how it works.
1 You buy the software
2 Login and customize the notification bar
You know, choose where to show, colors and copy.
3 Install it on your site
You can either copy and paste a simple script, or use the wordpress plugin, or shopify app.
There are video tutorials for everything if you are not a tech savvy.
4 People come to your site, click the bar, get on your list and start receiving notifications from you (on their desktops and mobile phones) each time you decide to send them.
The same notifications me and you get from numerous apps (and now websites) on our phones (and now desktops).
This is the only service with a free option, which is why I decided to write this article right now.
I know monthly payments might be a bit tough, which is why you can start for free, start making money and then upgrade and make even more.
Anyway, here’s how to build a notification list (or whatever you wanna call it):
1 Set up a blog (if you haven’t yet)
Go to the tools page to see what you need:
They also offer popup forms and landing pages on top of push notifications… it’s an all in one marketing software.
3 Send cheap traffic
You know, to get the ball rolling. Facebook is the cheap traffic king.
You can get penny clicks on Bing, too… here’s how:
If you have no marketing money, it’s ok, I got you, I’ve written (and searched) quite a few articles how to get free traffic:
Things move fast online, you have to make it happen as soon as you can.
4 Set up notification sequence
Just like with email, send notifications regularly to keep your list active.
Don’t be scared to sell, that’s what that notification list is for.
The other day I got asked (again):
“Vladi, how many emails per week should I send to not be too pitchy?”
I was like:
“There is no exact number, but don’t be afraid to sell”
People somehow think selling is bad, it’s not, people love buying.
Get this and you will make millions.
That’s it. Easy-peasy.
I can babble about how marketers are seeing a 357% increase in click through rates and how their open rates are 100% since desktop notifications always get clicked, but I neither believe those statistics, nor like writing those kind of articles.
What I can tell you is Push notifications are mad serious, they can get you a lot of traffic and money.
You have to start using them if you are serious about you business.
I should find some time to get more into notification list building myself.
Let me know how it goes and stay awesome.