Nowadays, pay per click advertising is even more vital for your business than it used to be, although it is a bit more challenging to pull off PPC campaigns as profitable as you could a few years back.
The snags mainly come from Google and Facebook, as well as many of the major companies, not liking capture pages and such marketing approaches any more, plus the fact that the online space is packed with marketers promoting all sorts of products… all that makes banner ads and PPC less effective, but it actually makes everything less effective, so pay per click ads are still the fastest way to build your business.
What is pay per click advertising?
The most straight forward description is advertising your business using platforms like Google Adwords, Microsoft Ad Center, Facebook and the like for getting clicks to your offer in exchange for money.
PPC is a pretty simple, clear-cut process which doesn’t require that much skill, you just have to pick the right vendor, adjust your budget, read a few articles I wrote (searched them out for you) and you are solid gold.
I want to tell you about the new age pay per click advertising.
Some even say it is better to concentrate on this type of advertising rather than SEO (read this: SEO vs PPC), others still stick to SEO.
No right or wrong here, both SEO and PPC have their advantages and disadvantages, what I can say is right is growing your business fast… and this will happen with this new PPC newsletter marketing.
What exactly is it?
Newsletter PPC marketing, or solo ads PPC if you will, is not that new, but it is the smartest way to invest your money if you want fast results.
This is a way of advertising where many marketers join their enormous lists of emails into a one single list and then charge for delivering clicks to your previously sent offer to that list.
Or if you prefer:
Solo ads PPC advertising means joint ventures with many marketers who have these large email lists of loyal subscribers for their business opportunities. For a fee, they email out your ad, send it to their lists using a unique tracking code that sees the amount of times your link was clicked. It’s very inexpensive, you only pay for the “CLICK” to the link in the email ad redirecting prospects to your website or lead capture page.
This is basically a solo ads formula taken to a whole new level.
Instead of paying for sent emails, you pay for the clicks you get when sending emails… what’s better than that?
Paying for clicks takes worrying about the quality of the list you send your offer to out of the equation. This is futuristic pay per click advertising and when you have the budget, newsletter marketing PPC is the best way to start your business…
…but let’s see if it really is:
Article marketing – too slow
SEO – Too slow and too complicated
Solo ads – too much research time
Regular PPC – made too complicated by Google and Facebook recently
You Tube – almost impossible to shoot money videos… plus needs a lot of acting skills, at least since Google bought You Tube and started shutting down almost every marketing channel it does.
To me it is, as I like sales a lot…. and I like them to come in fast.
Let me know if you liked this article and stay awesome.
