It’s already quite obvious authority is the main factor for rocking the search engines… it is also obvious social media is huge for SEO, it shows Google what content is popular…
…I want to talk about the new SEO few marketers really get, because it is not about who has the most backlinks any more, links are vital, but not everything… heck, I even rank with no links.
The old school SEO – building 10 page sites and shooting blind for backlinks all over the internet is not an option any more… not that any of us who actually know business ever did this, it’s always been a waste of time, but some people did it for fast cash.
Small sites just don’t have a chance to rank, which is why marketers have been blogging a lot more lately. Blogging itself though is not gonna make your site authoritative, you have to promote your content and become famous.
Don’t you think a stagnant 5 page site about bees that gets 500 backlinks a day stinks?
Of course it does and Google don’t want to see that… Google want to see fresh content, lots of content, contextual backlinks, social backlinking, a community and authority.
Read the SEO section.
And because big sites are more reliable, they automatically justify all the backlinks they get, meaning when your blog has the needed authority you can shoot for almost any kind of backlinks you want… well, you still can’t build a million forums links, no level of authority can help you if you do something that dumb.
You need to publish a lot… and not only that, but to update your old articles too, as most times some of them would be getting you the most traffic.
How to get ideas for so much content
There’s only one answer – knowledge, and knowledge comes from reading.
…and you need those backliks pointing to all of your pages, and not just the home page.
Popularity is what drives the internet.
It ain’t easy at all and it is the main reason so many SEOs have hard times ranking… they just don’t understand popularity. They now how to build perfect sites, get lots of backlinks – both naturally and unnaturally, yet they don’t know how to be popular.
SEOs have been concentrating on getting the most backlinks for way too long… now it’s all about popularity, the more popular your content is, the more shares it will get, the more people will talk about it, the more backlinks it will get and the higher it will rank.
That’s just how the new SEO works. Instead of thinking: “how the heck should I get more links” you should be thinking: “how the heck can I get more people to like me and my content”
Backlinks get you short-term rankings… any idiot can build a site and get some backlinks to rank…
It takes a special kind of idiot to maintain those ranking though.
You should not build links for the sake of just building them. You have to build quality backlinks that would get you traffic and work as a bridge to your site.
And to do that you will have to post your content on high traffic sites, which is not that easy, but of course I’ll tell you how to do it…
and then this:
This is why social signals are so important nowadays… contextual backlinks show relevancy and social signals show popularity.
Gaining popularity is pretty tough, as I already said, and could not be manipulated, which leads us to:
Building a community should be your main goal not only for killing it with SEO, but for popularizing your content, gaining more buzz and mostly becoming important online.
It is really really difficult, yet once you manage to do that – game over… you will get lots of likes and shares, backlinks and all kids of SEO goodies, which will rank your content any time you want.
Your community will do the most of your SEO for you.
How to build that community
1 Be entertaining
2 Optimize your site for lead generation
3 Build your Facebook page
Let me know if you liked this article and stay awesome.