Wanna know the truth about SEO?
Ok, let’s get right to that… I know SEOmoz and the other authority SEO figure heads tell you to write wonderful content, sprinkle some fairy dust and everything will be ok, but the reality is you have to take link building into your own hands and manufacture your own link profile. White hat sites that just publish articles and hold out link bait still get penalized like black hat sites.
I did not even write that, a friend of mine did, yet it can’t be said any better.
What exactly did my friend mean?
If link building to you means waiting for someone to find your site cool and link to you, you are lost. If you just try to create backlinks by posting infographics, great pieces of content to get shared, guest posting, or wearing any kind of white hat you will need forever to rank plus you will spend so much cash (and time) you will feel like killing yourself at the end.
Just to give you an idea, it took me six years to start rocking the search engines… not a lot of can push like me, because it’s kinda useless when you can go the more fun way.
You might get to page one for a keyword that has 5 searches a month, but for the tough keywords you will need to create your own links.
The truth about SEO is you have to manufacture your own link profile and all the people who talk about getting links from other sites by posting cool content, or by guest posting are just fooling you around to get you to like and share their articles that are mainly good for nothing.
As a matter of fact, they might not be fooling anybody around, they might just need something useless yet interesting to talk about… I’ve noticed most articles are just written for marketing purposes, and not because there is so much to be said. I’ll get to that in a sec.
Ok, you might get a few links by creating infographics, but the reality is all SEOs build links manually (or at least those who rank on page one of Google), but don’t talk about it, you know, to not reveal the “golden formula”.
let’s get to that link building process…
The reason I said most SEO articles are written for marketing purposes only is because SEO has been kinda the same since search engines were invented – high PR contextual links will get you to page one any time, but you can’t write a million articles about them LOL…
…that’s why here are so many Panda, Shmanda or Penguin articles all over the web… me and the other ‘cool kids’ have been ranking with high PR links plus a mixture of conventional links (article directories, WIKIs, WEB 2.0s, social networks etc.).
What do I mean?
High Pr links are gold, and when they come from within content they are more than gold… just to make it clear, getting a link from a page like yourblog.com/killer-article that’s PR0 will get you a PR0 backlink even if yourblog.com is PR5. Different pages have different PRs and pages start with a PR0.
Isn’t PR dead, you ask?
Yeah right, it’s just the toolbar my friend, pagerank is still vital for SEO.
Why High PR links and a mixture of not that quality links?
As I said in this post a while ago, you have to get low quality links in addition to the quality ones to make the whole link building process as natural as possible.
You can’t just get 1,000 PR7 links because Google will notice something is not right with your site and will most likely kill it. And let’s not forget all those backlinks need to be relevant to whatever you wrote. If the post you try to rank is about bees, you have to backlink from posts that talk about bees.
How to get those links?
This is the truth about SEO – getting to page one takes high PR links (anything above PR3), with a mixture of conventional links and a proper link velocity.
That’s how it’s done and what all those big sites do to rank, although most of them write pretty much crap… aa and I almost forgot – most big SEO sites were built 10 years ago (I said 10 to make my point) and have the authority to rank fast and easy by doing anything they want, so it’s a good idea to read their ‘wonderful’ SEO techniques just for fun. 🙂
Let me know if you liked this article and stay awesome.
Image credit: http://www.searchenginejournal.com/