Was that title too much?
I tend to do that, but, to tell you the truth, I think it’s hilarious, by the end of the article you will know what I mean.
Anyway, copywriting is the one skill that separates the boys from the men in this industry.
Here’s how to write such:
1 Explain why they should buy
I have the perfect example for you here.
A few days ago I wrote an article, how to stand out and create a blog that kicks ass, in which I advised you to read my book like this: “read my book” and supposed you’d know why once you clicked the link… and some people did, then I remembered I had read I always had to explain why, went back and updated it like this: “read my book because you will get rich”
Guess what happened
The article has been making twice the sales it had. By the way, If you haven’t read my book yet, now’s the time to do it… not tomorrow, not the day after, but NOW, you can forget to thank me, but make sure you’ve made plans how to spend your money when you get rich… cause once you are done with the book, you’ll be a whole new person, about 150 people have already contacted me to thank me the book changed them, 5 people said it was the craziest book they ever read…
2 Make everything as simple as possible, but not simpler
You know who said that?
You may have read this before on the blog, it’s because it takes genius to make things simple and I have talked about it quite a few times.
Simple is always better, even when it comes to copywriting… or maybe I should say – especially when it comes to copywriting.
You need to understand your visitors are normal people who have little to no marketing knowledge. Marketers usually try to sound smart and sophisticated using fancy words, a tone that says: “I’m telling you all this, but you are too dumb to understand it, just buy my thing”… that’s not the way to go if you want to sell.
The thing is, people would pass if they don’t get what you are selling and why they have to buy it… and believe me, you might think there is nothing to explain that much, but there is… just take another look at my book example above, you need to write as if 7 year olds were your target market.
If you need an example what a simple page is, take a look at my book page: http://book.wealthmagnate.com/… I even made it a little too simple, I could have pimped the buttons or added some testimonials, or published famous reviews, but the book is so awesome it doesn’t need all that, plus I wanted people to really buy the book, and not the marketing…
…which takes us to the most important par of this article:
3 You product is more important than your copywriting skill
Back in 2011 I had just lost everything and had to make money somehow, I did not have this blog, I did not have any money, I had no idea how to write copy, heck, I didn’t even know what copywriting stood for LOL… but that did not stop me from making sales.
Cause I was selling something people wanted!
I’ll give you a second to absorb that… ok, now let me tell you how I made those sales.
I put up an ugly looking page, with just a video of me welcoming people, an optin form that redirected people to a sales video and a FB commenting system for social traffic.
I logged in FB, laser targeted my audience with social lead freak (Update: Social lad freak hasn’t been updated in a while and I no longer recommend it. When it gets updated, I’ll come back and update the article. Sadly, there is no substitute for it), and every 20 visits resulted in one sale, even though my page was ugly, unresponsive and had the worst copy…
…but I was selling what people wanted!
4 The headline is 80%
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy
In case you don’t know who David Ogivly was, he was the Steve Jobs of advertising.
Now you get my headline and why it’s all about the title.
5 Don’t be passive, write in present tense
What does that mean?
To tell you the truth, it took me a while (like 30 seconds LOL) to get that too, let me give you a few examples:
“I was chosen to speak at the event” vs “I spoke at the event”
“my ebook have had 15,000 downloads” vs “15,000 people downloaded my ebook”
“the software has recently been updated” vs ” I just updated the software”
As you can see, the line is pretty thin and you have to be careful, as passive voice weakens your message.
let me know if you liked this article and stay awesome… oh, and use the form down below, because you can see what articles I write, they will not only save you thousands, but turn you into an internet marketing savage in no time (I know savage is not the right word, or is it? think about that and the moment you see why it is, you can be sure you are sorted).