Decided to write this article after seeing someone on Facebook post this:
“leads keep flowing in, now I only have to work on my followup and I’ll start making money”
It might not be the exact words, yet they meant they knew how to get leads, but not how to sell via email.
I suggest you learn how to convert those leads first.
Might wanna go read the first two parts (if you haven’t already) before we move on though.
Selling via email is not really what you think it is, you have to step up your game big time, it’s not what it used to be.
Even though you already know how to get your emails opened, how to structure them and get people to read till the end (I told you all about these in Part 1 and Part 2), you should know one more thing that might possibly the most important of all…
…I even charge for teaching it, but you are a friend (since you are reading my blog and have most likely subscribed to it, why wouldn’t you?) and I don’t mind giving it away:
Lead with benefits and not with features.
You might have already heard me saying this, I like to repeat it, because it is the secret to making as many sales as you want no matter what you do.
I learned it about 6 years ago from a guy that I don’t admire that much, yet I know is the best when it comes to writing emails that sell.
I know that cause I have studied the science of email marketing almost to perfection, I am subscribed to almost all marketers who make serious money online and haven’t seen anyone write better emails than them (told you about them in the previous parts).
I don’t like the guy, cause they are all about the sale and nothing else, which is basically how most marketers are (I’m not, yet I consider myself more of an entrepreneur), but they sure know one thing better than most people online – how to sell, which is why I’ve been following them since day one (always try to not mention names, I just think it’s better like that).
Anyway, I bought a product from them (by the way it was pretty expensive, which is why I keep telling you what you are reading right now is extremely important) where I heard the most important lesson in my life – lead with benefits and not with features if you want to make sales.
I’m so glad I bought it, cause after that I’ve been selling whatever I want like it’s a game.
No one cares about your product and how cool it is, people want benefits.
What are features?
“I have the most awesome product that teaches how to make money online”
“I have done this and that, let me know if you want to work with me”
“our company has the best leaders in the world”
What are benefits?
“want to make money online? I have created exactly what you need to help you make money online fast”
“Can I help you make money online, I’ve already helped these people by doing this and that”
“by getting in our company, you can get help from the best in the world”
See the difference?
Cause It took me a lot of unsubscribes and missed sales to really get how vital leading with benefits was.
Oh, before I forget, there is one more thing I should tell you:
People don’t really care about reality, you need to tell them what they want to hear.
When I started blogging and email marketing, I was trying to be as honest as possible and always tell the truth…
…but after a few years and a lot of testing, I noticed I was making more sales when I was uplifting people with cool stories.
Those posts (emails too) I thought were killer, because I found them pretty cool, turned out to be the least read, and those that were telling a story were selling the most and were getting the most traffic.
Now I know there are exceptions, cause I’m one, I don’t have time for talking and I always try to be as short as possible, but people just like to waste their time (or maybe it is not wasting for them), and you have to tell them stories… and make them feel good to buy.
I’ve talked about this before, It’s all about uplifting people and leading with benefits if you want to make as much money as you want via email, or in any other way.
You are all set, now you know everything you need to write emails that sell and get rich.
I’m gonna go do some pull ups now, you let me know if you liked this article, you ROCK.
Back to part two
Back to part one