Alright, alright, don’t be like:
I know by now you have probably already read about a million articles how the only way to grow a blog is by publishing killer content.
I have said it quite a few times, almost every blog has said it and it’s true, however, I will give you something else to think about.
But really think about it, if you get it, your blog will be ten times bigger.
What is it?
You should write middling content in addition to the awesome such.
I’ve been typing them letters for quite a while, have written quite a few articles and have done quite a few testings what readers like to read.
You will be shocked now:
People love entertaining content even if it sucks… or maybe entertaining content can’t suck.
They don’t care if that entertaining content is true or not.
Yep, I’s startled too some 10 years ago when I found out.
When I started blogging I though it was all about the facts, you know, backed up claims, data driven articles, that kind of shit… cause I had read so, well, it’s not, it’s about entertainment.
I’l ask you a question:
Do you like to get bored?
Most likely not, right?
Neither do others, everybody wants to have fun… even when they learn SEO…
…even if the content they read says nothing really.
I think this is so because it’s our human nature to always choose the easier path, and reading simple but fun articles is easy.
Just recently I was at a blog that is owned by a popular social media marketer and she was talking about how to get traffic from instagram, it was a list article and was something like this:
1 use your twitter picture for instagram profile pic
2 post cool pictures.
….things you have to be totally stupid not to think of yourself, yet the post was very liked and shared, and it’s not just this post.
The more time I spend reading online, the more I see popular, yet totally useless content at the same time.
You should tell people what they feel comfortable with… I’ve tried the other way around and it does not work.
People want easy.
Which is why you have to write middling content as well, and not only rocket science type of articles.
It will expand your reader base big time.
I don’t do it, I always write each article like it’d be my last, but I don’t give a fuck, I’m huge and am more of an entrepreneur.
read my book:
This is a crazy article, I know… that’s why I told you to really think about it in the begging, you might not wanna do it if you are like me, though if you are only after the numbers, like most marketers, you have to write all types of content to get as many readers as you can.
Let me know if you liked this article and stay awesome.